Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Great leaders make clear and transparent communication a top priority.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. We believe in transparency and honesty.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Online Marketing Institute

DECEMBER 23, 2010

A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features. This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Transparency is a brand currency on the social web. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sword and the Script | B2B

DECEMBER 28, 2022

Even Jason Lemkin of SaaStr suggests being open and transparent with pricing is the right approach. times out of 10, at least start with transparent, published pricing. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Webbiquity

MARCH 31, 2014

It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

Sword and the Script | B2B

JULY 19, 2022

Even Jason Lemkin of SaaStr suggests being open and transparent with pricing is the right approach. times out of 10, at least start with transparent, published pricing. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. Today, my fiance prevails.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Sprout Social

MAY 1, 2017

Choose Chicago is perfect brand to watch for examples. For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service. Pro Tip: Make sure you are completely transparent with your intentions and how you plan to use customers’ content if you do so.

Social Media 110

Social Media Media Work Management Network Marketing 110

Convince & Convert

AUGUST 17, 2012

When you take that framework and apply it to business and apply it to marketing, for example. There’s SEO, there’s email, there’s search advertising and there is network and banner advertising. Now there’s social. Jay : It’s a radical honesty, here on the Social Pros Podcast, from Mr. Eric Boggs.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Golden Spiral

NOVEMBER 6, 2018

And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. Maybe it’s because they’re scared of being so transparent. Maybe it is because they don’t think their product is very “social.” Maybe it is because they simply don’t have the time.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. an audience.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

SnapApp

AUGUST 31, 2017

For example they would be active on Snapchat so it would pay as a brand to feature some branded content and native advertising on these channels. They can look at social media and find feedback not only on a product but the company producing the product itself, which can also influence purchasing / buying behaviors. James Norquay.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

(includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. includes slides and worksheet) [link to post] (THAT’S Transparency!, link] Jason Baer Thanks so much. It was FREAKY. It was FREAKY.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Hubspot

AUGUST 9, 2011

Your social media team should be ready to respond immediately to any crisis or developing issue. The social mediasphere will spread news of crises and issues incredibly fast. Companies should have dedicated personnel such as support staff and public relations professionals ready to handle issues. Be Hyper-Transparent.

Amazon 28

Amazon Public Relations Buzz Social Networks 28

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 31, 2010

Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. At Holman for example, the majority of our social media conversations are based on helping people who are moving. And that’s a worthy objective. Real, meaningful conversations?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. Failure may happen. Thanks Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 40

Social Media Paid Content Tools Media 40

SnapApp

DECEMBER 14, 2016

to reach more people on the most popular social network that people spend the most time on. Work with an agency who is 100% transparent with the work they do. Here's an example from the blogger survey. You need a solid social media strategy. Embrace the extinction of "B2B social networks".

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Let’s take an example. For example, let’s say your business sells lawn mowers. Is your site well-designed? Increase customer loyalty.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 23, 2010

" via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). But, there's a lot of stuff at work here!

Social Media 149

Social Media Media Paid Content Webinar Metrics 149