Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Look, staffing a booth at a trade show is tough.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

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Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Scavenger Hunts.

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Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

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Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. What do marketing and sales always have in common?

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. If you’re running a contest or incentive to visit your booth experience, detail it in your pre-show email. On average, trade show attendees spend 8.3

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Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. That process can be costly, time consuming, and error prone.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . You email the show management, and they have no idea what you’re talking about.

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Lead Capture API Lead Liaison Sales Qualified Leads 76

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords.

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Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. The price of a developer kit usually equals the cost of equipping 2-3 team members with the show’s default lead capture.

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Lead Capture Cost Lead Liaison Trade Show 97

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Embrace Marketing Partners. co-exhibiting at trade shows and conferences.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

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Comparison Marketing Automation Services Enterprise Management Webcast 52

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Are they providing badge scanners to be used with event badges?

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

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Marketing AI Lead Liaison Contacts Practices 94

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

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Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

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Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Liaison

NOVEMBER 22, 2022

Say you’ve just returned from a trade show. For instance, after a recent trade show, we set these stages: Captured, Assigned, Outreach, Demo Booked, Demo Complete and Done. All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel.

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Order Sales Qualified Leads Lead Liaison Leads 98

Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

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Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

DECEMBER 15, 2022

Event managers can also scan badges using rapid scan as they exit the room and the system will time stamp both the entrance and exit of the attendee. . Need to report if an attendee stayed for the entire session? The post Sessions Tracking Solved! appeared first on Lead Liaison.

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Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Lead Liaison

MARCH 2, 2023

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image.

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. Your field marketing campaigns must be streamlined and coordinated with Sales. After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up.

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

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Lead Liaison

DECEMBER 6, 2019

What are the best methods of post-event follow up? Telephone follow-up no within one week after the event. You will ideally be using a full featured event lead capture solution. So much planning goes into the execution of an event, but follow-up is the most important. Step 1: Get Serious About Lead Retrieval.

Work Management 62

Work Management Lead Liaison Marketing Automation Services Marketing Management 62

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. Before your events, spend some time setting goals and developing a plan to motivate your team.

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Lead Liaison Trade Show Work Management Lead Capture 76

SmartBug Media

JUNE 24, 2022

If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. If the user is finding you with their own search, it’s likely an inbound marketing tactic.

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