Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. It has taken the approach of providing only core features and making them as easy to use as possible. Here are thumbnails of the others. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Lead Liaison

APRIL 1, 2019

Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. Previously, only limited fields could be mapped from Lead Liaison to external systems. Now, all standard and custom fields can flow from Lead Liaison into your CRM resulting in a deeper integration. License: OneFocus™ CRM.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

JUNE 9, 2011

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. Pricing for agent-based applications (call centers, field sales, etc.) One feature that Swyft lacks is built-in predictive modeling.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic. The campaigns can run once, repeat automatically at user-specified intervals, or be triggered by standard events or custom SQL queries. And it adds just enough spice to leave a pleasingly distinctive flavor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. What’s not so hot at Dreamforce: Mobile Event App. Great to save time and it was hassle free.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. What’s not so hot at Dreamforce: Mobile Event App. Great to save time and it was hassle free.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. What’s not so hot at Dreamforce: Mobile Event App. Great to save time and it was hassle free.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

Customer Experience Matrix

OCTOBER 2, 2011

This lets HubSpot extend its scope without developing all the features or delivering all the services itself. HubSpot's purchase of Performable will also improve its Web analytics, event tracking, and email campaign capabilities. It's about having the system perform tasks without any user effort.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Webbiquity

MAY 23, 2017

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. The campaign was further strengthened through social media, live installations at security events, and even an online campaign to fight cyber crime.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Lead Liaison

MARCH 7, 2018

Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. As event members status have changed from registered, attended, didn’t show, et cetera, their statuses are and will continue to be updated in Lead Liaison.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Hubspot

SEPTEMBER 17, 2012

There are literally thousands of startup ventures pursuing new ideas in marketing software. This could be called the "ERP vision" of marketing consolidation -- following a path such as enterprise resource planning software did in the 1990s. 3) Software Is Easier Than Ever to Create. Yet I'm skeptical of that outcome.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Lead Liaison

MARCH 7, 2018

Healthcare, higher education, events and conferences are some of just the easiest one to wrap our heads around when it comes to marketing automation. And then at events and conferences, you could be very flexible. And one of our favorite features is being able to streamline cross-device messaging. You know it.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Need to get more out of your traditional channels like email and events? Find out how Marketo, in just 6 quick years, has become the #1 marketing software company on the Inc. Also learn how Copyblogger, in that same time period, evolved from a simple blog to a software company with over 90,000 customers. – 2:30 p.m.

Marketo 48

Marketo Enterprise Management Work Management Marketing Automation Services 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Don’t Over Schedule Events. Special Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40