Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Martech

OCTOBER 23, 2023

The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If Read More: What is Corporate Social Responsibility?]

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO! Explore xiQ Workbench.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Omnichannel marketing. Big businesses run digital marketing campaigns that never sleep. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SpotMe Blog

JUNE 29, 2022

Using a hybrid event platform with the right capabilities can open the door to options like interactive Q&A sessions, breakout rooms for small group discussions, and ways to share important conference updates. . The post What are hybrid events and why are they the future of event marketing?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 38

Peer-to-peer Brand Identity Branding Thought Leadership 38

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless. So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Martech

MAY 18, 2023

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

Webinar Metrics 102

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 102

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Marketing Insider Group

JANUARY 29, 2020

Active social media presence. Choose speakers who are active online and will communicate with your attendees prior to and after the event. You don’t have to stick strictly within your industry – skills like leadership, innovation, and problem-solving are relevant in any industry. Relevant background and experience.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Brandpoint

JULY 26, 2019

Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Paid media. Social media. Event marketing. These include, but are not limited to: Content syndication. PPC (pay per click). Display remarketing. Public relations.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Paid media. Social media. Event marketing. These include, but are not limited to: Content syndication. PPC (pay per click). Display remarketing. Public relations.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Adobe Experience Cloud Blog

DECEMBER 21, 2017

By putting together a jam-packed agenda coupled with an integrated cross-channel marketing strategy that focused on the below areas, we were able to get the word out in a short period of time. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.).

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Sharpspring

JULY 30, 2019

If you really want your agency to stand out from the competition, you need to become a thought leader. Here are 6 strategies you can use to position your agency as a thought leader: 1. Blogging also helps you present yourself as an expert and a thought leader. Thought leaders are experts at both conducting and giving interviews.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Target event leads with social ads.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

In this blog, I’ll cover three ways that automation can help move the needle and grow your events to their fullest potential. . Social media ads , marketing campaigns, and content management all required multiple team members to track, log, and execute. Social Media Marketing. Why Automation Matters.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Celebrate your customers: Video testimonials can be huge social proof points. You can shoot simple videos for social media platforms right from your smartphone. Create a Content Marketing Funnel. Create In-Person Events. But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Launch Marketing

MARCH 27, 2019

So, what exactly is “inbound” versus “outbound” marketing? Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. Event Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Brandpoint

SEPTEMBER 3, 2019

After talking to a handful of people, I noticed that everyone who attended had one thing in common: that we all need marketing, content, websites, social media strategies, etc. As I mentioned earlier, I had a chance to pop into a couple sessions throughout the event. Provide a clearly defined social media policy.

Conference 83

Conference Trust Marketing Social Media Statistics 83