KoMarketing Associates

SEPTEMBER 1, 2021

Amidst the global pandemic, B2B marketers have been forced to shift how they reach out to their target audience, particularly through events. The Center for Exhibition Industry Research conducted a survey back in 2020 to gauge how COVID-19 is impacting B2B exhibition marketers.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 194

Event Marketing Marketing & Strategy Marketing Strategy Planning 194

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Marketing Insider Group

JANUARY 29, 2020

You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A conference is nothing without keynote speakers.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

Trends 278

Trends Marketing AI Co-Registration Conference 278

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 72

Event Marketing Tools Best Practices Paid Search Agency 72

Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Attendify

JANUARY 22, 2020

The parks hold steady at a five percent annual growth rate and boast a 70 percent return rate among first-time Disney visitors, a notable achievement in the theme park industry. In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods.

Event Marketing 59

Event Marketing Planning Class Training 59

EverString

OCTOBER 28, 2020

The post What The Pandemic Taught Us About Event Marketing appeared first on EverString.

Event Marketing 62

Event Marketing Marketing 62

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Here’s how to snag your industry’s top speakers.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. And more… there is something for every budget! Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. over a five-year period.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: Top Marketing Conferences in 2021 ]. From crisis comes opportunity,” Jody said. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

PFL

DECEMBER 11, 2018

Event Marketing is a Cornerstone for PFL For PFL, event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive.

Event Marketing 40

Event Marketing Sales Qualified Leads Webinar Metrics High Quality Lead 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. By simply including a teaser video in our one of speaker spotlight emails we received a click-through rate that was 6 times higher than the industry average.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. 2) The budget outlook varies a lot by industry. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

AgencyEA

MARCH 2, 2020

At Agency EA, we even study trends through an annual survey to uncover the driving forces across our industry. Don’t Think You’re Ahead of the Game if You’re Focusing on These “Trends” Everyone loves a trend story – what’s new, what’s hot, what’s making waves. But that doesn’t mean we chase trends or recommend our […].

Trends 52

Trends Event Marketing Paid Search Agency Advertising Agencies 52

Attendify

JUNE 17, 2021

As we look to the future of events, it’s important to think about how the past year is going to shape the industry in both the short- and long-term. Early in the COVID-19 pandemic, previously in-person events had to be entirely transformed into fully virtual experiences out of necessity.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

AgencyEA

JUNE 24, 2020

Last Wednesday, 1,500 people attended Agency EA’s virtual roundtable in partnership with Event Marketer. The panelists explained how […].

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Linkedin 52

Marketing Insider Group

FEBRUARY 27, 2020

Quick Takeaways: Look at what ideas and stories are trending in both your industry and the world. Collaborate with others to get a different perspective on your event’s theme. Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. What are their needs?

Event Marketing 250

Event Marketing Conference Trends Planning 250

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Read up on the topic, attend webinars and digital events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

APRIL 28, 2021

To rank at the top of search results, your content must be of such high authority that it attracts the attention of respected industry professionals. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307