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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. It’s an episode you most certainly won’t want to miss.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. Eventbrite will also list your public event in its directory. You can even track your registration page in Google Analytics. Plancast Plancast is the easiest way to share events with friends.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 12 Simple Ways to Build Links Through Events.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 12 Simple Ways to Build Links Through Events.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Live Events & Trade Shows. Here are a few articles we’ve written discussing the impact of SEO with mobile marketing initiatives.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. We use a combination of resources for enabling our content marketing schedule internally and across client programs.