KoMarketing Associates
JUNE 1, 2016
On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The advertising on the right has been eliminated.
ClearVoice
MARCH 8, 2022
When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.
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Moz
NOVEMBER 13, 2018
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? Google Shopping and paid advertising will be a likely candidate. Are you a media company? Will SEO soon be dead?
Buffer
DECEMBER 12, 2022
I talked to everyone I knew about what I was doing—in Clubhouse conversations, Slack channels, LinkedIn forums—and looked for any opportunity I could to learn more about what was resonating with people and what they needed that the market didn’t yet offer. It helps me stand out and has yet to harm my business growth.
Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?
Hubspot
OCTOBER 31, 2011
In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. The Paid Links Buyer. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. The once proud advertising vehicle has become a drain on marketing budgets.
Hubspot
NOVEMBER 11, 2019
One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.
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