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SmartBrief - Marketing
JANUARY 22, 2024
AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.
Contently
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.
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Hubspot
AUGUST 30, 2023
Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?
Content Standard
NOVEMBER 16, 2023
A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. The result is generic, uninspiring marketing that fails to resonate with buyers.
Salesforce Marketing Cloud
AUGUST 23, 2022
When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). What is insurtech? That’s impossible to ignore.
Martech Advisor
DECEMBER 11, 2019
Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI).
Zoominfo
JUNE 27, 2022
All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. And for email marketing, a high bounce rate can ruin your reputation as a sender. When a business opens, they hire new staff.
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