Seismic

JUNE 30, 2021

But, even as organizations prioritize customer experience, customer success (CS) teams are often not fully integrated with the broader go-to-market (GTM) engine. Marketing, sales, and enablement teams are the backbone of GTM efforts. Buying and selling enterprise software is complex. The key is trust.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

Martech

MARCH 14, 2024

I have no idea what the implications of this are, so I hope some enterprising anthropologists get on it fast. Net Atlantic’s AI Suite is three tools — Idea Workshop, Email Writer, and Copy Optimizer — in its ListManager program that enhances email campaign creation and optimization. Business email address Subscribe Processing.

Marketing AI 106

Marketing AI Enterprise Management eCommerce User-Generated Content 106

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. Marketing and innovation produce results; all the rest are costs.

Enterprise Management 173

Enterprise Management Peer-to-peer Marketing Management Forrester 173

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones.

Advertising Agencies 58

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 58

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. created and launched HubSpot’s Content Marketing Certification. I loved it.

Enterprise Management 72

Enterprise Management Work Management Paid Search Agency Marketing Management 72

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. One of the best ways to learn from experts, though, is during a Litmus Live workshop. And they cover a range of topics, from design and development to email marketing strategy and professional development.

VALS 50

VALS Paid Search Agency Enterprise Management Email Campaigns 50

ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

chiefmartech

NOVEMBER 18, 2019

The following is a guest post by Tony Byrne , founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. But the bigger secret is that many of these platforms are hard to use, or deployed for the wrong purpose — for example, using a content development platform as a campaign management solution.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

chiefmartech

MARCH 28, 2019

The following is a guest post by Tony Byrne , founder of Real Story Group , an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. How We Got Here.

Enterprise Management 80

Enterprise Management Digital Asset Management Work Management Marketing Management 80

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. As the organizers of this event, we recognize that it’s our duty to unveil some behind-the-scenes details and offer insights into the planning process at every stage.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Kapost

AUGUST 16, 2016

The sign reads, “Unlock the Potential of Your Marketing Content.”. I’m hungry for a serious B2B marketing platform. Very tasty software.” There’s a team of people who come to work each day on a mission to help Kapost clients strategically implement the software to create marketing content more efficiently and effectively.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Software 48

Contify

AUGUST 25, 2020

Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. We look forward to sharing practical solutions to generate information advantage with Contify”.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. Aligning with Sales - As a marketer, switching to a Sales mindset.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. . 4 Considerations for Choosing Webinar Software. What are webinars?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Kapost

SEPTEMBER 23, 2016

Content marketing in a nutshell: Identify the challenges your prospects and customers face. Marketing costs go down. If the process weren’t so simple, you’d need help making it work. You’ve tried content marketing. A number of SaaS platforms are now being used by marketers to manage their content.

Enterprise Management 88

Enterprise Management Planning Content Marketing Work Management 88

Hubspot

AUGUST 14, 2018

Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets. Intellectsoft. Celsius Network. It’s like banking on blockchain.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

Contently

SEPTEMBER 18, 2017

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. Since our strategic expertise is a crucial part of how we close deals, w e asked Kristen Poli, Contently’s manager of strategy services , to break down her day of meetings, pitch decks, and data analysis.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. “Content marketing just doesn’t work,” they said. Unsurprisingly, the project was a disaster.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! As a team manager or executive, it can be difficult to justify this expense.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51

Heinz Marketing

DECEMBER 6, 2017

Guest post by Katie Martell, On-Demand Marketing. I was recently discussing 2018 priorities with a Marketing Operations leader at an enterprise organization. It is great to see Account Based Marketing (ABM) taking priority across the marketing industry. Let’s talk later.”.

Account Based Marketing 51

Account Based Marketing Enterprise Management Work Management Planning 51

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Process documentation can be daunting. Third, consider the power of succession planning as it relates to your key roles and critical processes. Establishing collaborative infrastructure.

Case Studies 90

Case Studies Case Study Studies Planning 90

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Salesforce Marketing Cloud

JULY 18, 2023

For government and public sector organizations, there are clear ways that AI can help make you more efficient and serve people in better ways, such as data processing, cyber security, and public planning, to name a few. It offers AI courses and workshops, and funding and support for AI projects that address social change. In the U.S.,

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

LeanData

JULY 13, 2020

That’s why LeanData hosted a dedicated Ops-Stars workshop as well as a recent webinar, “Connecting Data to People Across Any Go-to-Market Model,” to empower operations professionals to put new GTM strategies into action. Why Go-to-Market Change is Mission Critical. Exclusive Ops-Stars 2018 survey results on GTM data.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

Engagio

MAY 2, 2018

One of the customers that we invited was Evy Wilkins , VP of Account Based Marketing at Traackr. Traackr is an influencer relationship management solution that consolidates influencer discovery, management and insights for global brands. Without further adieu, please enjoy my conversation with Evy Wilkins. – – –.

Account Based Marketing 76

Account Based Marketing Enterprise Management Work Management Marketing Management 76

Bluetext

MARCH 29, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext clients are often asking for our recommendations on the best content management system for their website, whether as a redesign or a re-platform for their business. Marketing – The marketing team typically drives the website.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

Hubspot

APRIL 13, 2022

Form an SLA with the marketing team. There's no such thing as "enough" leads that marketing could supply to the sales team, and sales would love to close deals every hour if they could. This happens when marketing and sales are moving in lockstep. Form an SLA with the service team. Automate your workflow.

Enterprise Management 59

Enterprise Management Work Management Business Marketing Management 59

Bluetext

MARCH 29, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext clients are often asking for our recommendations on the best content management system for their website, whether as a redesign or a re-platform for their business. Marketing – The marketing team typically drives the website.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20