markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
MARCH 6, 2006
« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree. Hold on a second, superstar.
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markempa
SEPTEMBER 29, 2006
Inviting and following up on trade show attendees. Validating direct marketing lists. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Reconnecting with past customers and leads. Building a database.
markempa
JUNE 8, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JANUARY 4, 2006
Her book, Trade Show & Event Marketing , is definitely worth checking out too. Her book, Trade Show & Event Marketing , is definitely worth checking out too. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Ten Secrets of Success in Business Event Marketing| MarketingProfs.com.
markempa
AUGUST 17, 2007
Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market How can you leverage events?
markempa
SEPTEMBER 4, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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