Digilant

APRIL 23, 2024

YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Podcasts Apple Podcasts: An early promoter of podcasts, Apple Podcasts had an estimated 28 million U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 67% of audiences who watch a live stream event will purchase a ticket to a similar event. eMarketer ). Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Stevens & Tate

APRIL 1, 2020

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. of the digital display ad market, according to eMarketer. In the U.S.,

Advertising Agencies 125

Advertising Agencies Paid Content Cost Per Thousand Advertisements 125

Martech Advisor

MARCH 6, 2020

Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. aged 13-16 are on TikTok, according to eMarketer.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). eMarketer ). YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. 53 percent said they made more online purchases based on stories.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. B2B professionals in software, manufacturing, or executive roles are extremely sought after due to their value and influence over purchasing extremely high ticket or niche items.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Since the early 2000s, YouTube has been an outlet for valuable information plus amusement and leisure. Youtube can attract users during all decision-making stages, from awareness to purchase.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer. Get more purchases. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

seo.co

JANUARY 10, 2022

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. The number is projected to grow by 7.2%, which will make it a total of 46.9

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Webbiquity

FEBRUARY 16, 2016

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. eMarketer ). Nearly half of all the employees conducting research for B2B purchases are millennials. 71% said Twitter, while 54% each mentioned Facebook and YouTube.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Outgrow

MAY 5, 2021

We rely on these devices to search for products and conduct purchases instantly. By keeping the needs and convenience of customers in mind, you can make sure their purchasing journey is as customized and hassle-free as possible. eMarketer estimates that adults will be using apps nearly 90% of the time moving forward.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

seo.co

FEBRUARY 16, 2021

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. The number is projected to grow by 7.2%, which will make it a total of 46.9

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. So, what does that tell us?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). eMarketer ). eMarketer ). Marketing Charts ). MarketingProfs ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! 4) 67% of consumers researched online prior to purchase during the holiday season. sources prior to purchase, twice as many as a year ago. Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Outbrain

OCTOBER 15, 2018

Granted, the six-second video ad (blink and you’ll miss it) came into vogue at the beginning of 2017 when YouTube/Google showcased their best quickie video ads at Sundance , encouraging more brands and agencies to adopt this “snackable” format. It just stands to reason. What’s noteworthy is that non-social native works best.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Paid Search Agency 37

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

TrustRadius Marketing

AUGUST 21, 2018

A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) YouTube mobile video consumption grows by 100% every year. Search Engine Journal) Google drives 59.2% of all clicks.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

Directive Agency

MAY 2, 2017

Then, post the video on your landing page, services page, YouTube channel, and social media platforms. Nowadays, B2B buyers are relying on content to research products and services they consider purchasing. According to Demand Gen Report, 51% of buyers will research content before making a purchasing decision.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JANUARY 27, 2015

But this time, I''m an Adjunct Professor, teaching my first class: eMarketing. We will also insure that they get a basic understanding of marketing analytics, monitoring tools, and media purchasing. and The Coca-Cola Company. Twenty years later, I''m back at Bentley. Why the Students Chose This Class.

Planning 28

Planning Class Paid Search Agency Generation 28

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 of internet users ( eMarketer, 2019 ). Digital video’s share of time spent in relation to TV is higher in Canada than in any other country in eMarketer’s global forecast ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Social Media Video Statistics 3.1

Statistics 157

Statistics Video Marketing Planning Business 157

Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Single Grain

JUNE 13, 2023

Statista ) About 63% of people are more likely to click on paid search ads on Google (63%), which is higher than any other search engine – Amazon (15%), YouTube (9%), and Bing (6%) ( Digital Third Coast ) The average cost per click for the Google Search Network ranges from $1 to $2. emarketer ) In 2023, U.S. billion USD. billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. This year, eMarketer now expects social network ad spending to hit $82.9 YouTube: Owned by Google, YouTube is a video-sharing platform used by more than 241.8 social network ad spending by an impressive 10 percent. billion, climbing to $102.9 million U.S.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52