Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge.

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Stats Social Media Marketing Automation Services B2B Marketing 110

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Furthermore, half of all Google+ users are under 25 years old. eMarketer ). eMarketer ). eMarketer ).

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Paid Content Stats Social Media Paid Search Agency 100

Outgrow

MAY 5, 2021

They were looking for ways to increase the effectiveness of their lead generation campaigns. They were able to receive 19000 visits , more than 1000 leads and increase their conversion rate by 10% simply by sharing this quiz. Lead generation is a whole process that isn't utilized properly by many businesses.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

SnapApp

DECEMBER 20, 2018

Just ask Google or Alexa. Featured Snippets are often what Google uses to answer voice search queries. Depending on which content format you choose, you can have a nice lead-generating content piece tailored to the top, middle, or bottom of your sales funnel. There’s still time to gain a competitive advantage with mobile.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second.

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Paid Content Stats Marketing Budget Webinar Metrics 213

Webbiquity

JUNE 16, 2015

Just 55% use Google+. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. TopRank ).

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Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. This organization represents more than 8,500 marketing and advertising executives worldwide, many of whom work at enterprise organizations.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Content Standard

JANUARY 29, 2015

Experiment with what’s new in your industry, whether it’s a mobile app or Facebook feature, to see how it could work to drive results. I check Feedly, Flipboard, and Google News throughout the day, which is easier than visiting each of my favorite sites one at a time. When I’m at my desk, I check my news aggregators.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. To acquire high-quality leads, targeting needs to get as precise and specific as possible. As per eMarketer, by 2021, 88% of all U.S. What Is Programmatic Advertising?

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Paid Search Agency Ads Lead Scoring Lead Ranking 97

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Porch Group Media

FEBRUARY 9, 2021

eMarketer ). Disruptive Advertising ). Mobile Email. 27) – 60% of email opens are from mobile devices. 28) – Launching a mobile-responsive email design can increase unique mobile clicks by 15%. 29) – Emails that display incorrectly on mobile may be deleted within three seconds.

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Statistics Mobile Advertising Open Rate Click Rate 52

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to eMarketer , 93% of video watchers in India watch Youtube. Generation X (39 – to 53 – year-olds) watch more than 1.5 Clearly, YouTube is a phenomenon for social media marketers.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content. The Current State of Video Advertising. Digital Video Advertising Trends.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. According to eMarketer, programmatic buying will amount to about $14.88 digital advertising budget this year. billion of approximately $58.6

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Webbiquity

FEBRUARY 21, 2011

Email marketing remains one of the top spending priorities for online, after search and display advertising. It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer.

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Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Pricing Based on Customer Expectations , May 26, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Webbiquity

SEPTEMBER 12, 2011

26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social Media Strategists Look Hard at ROI this Year by eMarketer. by Social Media Today. percent have none.&#.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Attractive advertisements and other add-on. B2B Mobile Marketing: 10 Key Mobile Arguments.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Google attracts more than one billion unique visitors per month.

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Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 20- to 30-year-olds (Gen Y), act like no other previous generations. 68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 20- to 30-year-olds (Gen Y), act like no other previous generations. 68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. The Google+ platform has 67 percent male users. 57% of B2B marketers say SEO has the biggest impact on lead generation.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. eMarketer ). 55% access Twitter via a mobile device.

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Paid Content Social Media Social Marketing Statistics 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Valasys

OCTOBER 15, 2020

in 2020 (Source: eMarketer). Videos on Twitter get 10x the engagement & 93% of the video views on Twitter happen on mobile (Source: Twitter). These ads are not available by default for self-serve advertisers, and users have to file a support ticket to request access. Why Twitter Engagement is Important.

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Click Rate Twitter Optimization Tips 40

Webbiquity

FEBRUARY 14, 2011

2010: Social Network Advertising and Marketing Outlook by Brian Solis. Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

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Paid Content Social Media Statistics Paid Search Agency 100