The Point
OCTOBER 20, 2011
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Prime example: “Automation and Integration: Creating Social Business Processes.” Most notable: not once in the entire copy is the company or product mentioned.
KoMarketing Associates
AUGUST 2, 2018
“More marketers will be adopting content and project planning software going forward because campaigns are involving an increasing number of people inside and outside of marketing. That’s being driven by two trends: Email campaigns are growing more complex in terms of development and the data that’s involved. ABOUT CHAD WHITE.
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Customer Experience Matrix
FEBRUARY 10, 2017
It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Lead Genius does this too.
Biznology
JUNE 6, 2018
These systems embody decades of esoteric, business-process knowledge. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – Automatically message prospects in the pipeline, especially by email. – Conduct drip email, SMS or Facebook ad campaigns based on segments.
Biznology
JULY 28, 2015
So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Sign up for our emails here. The post My online influencer research and engagement process appeared first on Biznology. That’s a real blindspot for them both.
Customer Experience Matrix
JULY 10, 2013
Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.
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