Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. It can surface hard-to-find information that can be used to create more meaningful email campaigns. That’s what omnichannel marketing is all about.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

SEPTEMBER 22, 2021

If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing.

Marketing Automation Services 126

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 126

Litmus

JULY 8, 2021

Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email campaign success metrics.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. Want to take your campaigns to the next level? Know your audience segments. Measure your performance.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 28, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Also, 55% are looking to boost personalization, while 35% are considering enriching customer profiles. Conversely, 24% say that don’t plan to make any changes.

Facebook 112

Facebook Planning Marketing Budget Creation Marketing Budget 112

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

99% of email users check their email every day , some as much as 20 times a day. Consumers spend an average of 10 seconds reading brand emails. It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Checking email is also a complementary activity.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JULY 7, 2021

To make the process as peaceful (and successful) as possible, we suggest you start strategizing your holiday emails at least four months in advance, like 10% of teams currently do. Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. How do you measure success?

Budget Programs 101

Budget Programs Privacy Protection Paid Search Agency Planning 101

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Stop shouting.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116