Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

BrightTalk) 60% of webinar registrations occur via email. Ruler Analytics) Email campaigns convert at an average rate of 2.6%. Conversion Rate Experts) The average median conversion rate for click-based campaigns is 11.3%. Campaign Monitor) 47% of marketers consider email their most effective marketing channel.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent. Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Feature the white paper on your website and as an email offer. Forrester Blog for Interactive Marketing Professionals. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee's Tip. Rebel Brown's blog Phoenix Rising.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! There's a great discussion of whether to make content "gated" (requires reader to type in email address) or "non-gated" from Joe Pulizzi of Junta42 and David Meerman Scott of WebInkNow. Lead generating content: (Gated, email required).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Measure campaigns based on Cost Per Quality Lead (CPQL). Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. It can be a customer service phone number or an email address. Use Tools for Selling with Instagram.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. If your business is interested in email marketing, it is important to note that mobile email opens increased 30% in the last year. Campaign Monitor ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

MARCH 23, 2021

Video Email Statistics 2.9 Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). Is Email Dead? Email is dead! Touch 2: Send email upon package delivery.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

The Effective Marketer

FEBRUARY 3, 2011

A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup.

Conference 100

Conference Planning Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The next time you think an email message or content description is just a call to action, think again. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LEADership

NOVEMBER 18, 2014

About a year ago, we sparked a heated discussion over email marketing vs. social media. The tried and tested work horse of B2B marketing, i.e. email, got sidelined to make place for the shiny, new show horse, social media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

SnapApp

DECEMBER 4, 2017

Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

Sure, brands were using social media, some content discovery tools like Outbrain, and email marketing in support of their digital publications. When brands start out with content marketing, whether by blogging on an owned hub or by developing long-form assets for lead generation, most marketers still think in terms of campaigns.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

NOVEMBER 11, 2015

The research methods that are likely to be most effective will depend on your particular industry, but there are a whole host of options to choose from: Without even having to leave your desk, simple email surveys are a good place to start. 5) Share the Burden.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

Email ExactTarget To produce, send, and track my free, twice-monthly email newsletter “The Social Media Messenger&# ( sign up here if you don’t receive it yet ), I use my friends at ExactTarget. Note that nearly 40% of all subscribers to this blog are via email, not RSS. It looks terrific from what I've seen.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Email ExactTarget To produce, send, and track my free, twice-monthly email newsletter “The Social Media Messenger&# ( sign up here if you don’t receive it yet ), I use my friends at ExactTarget. Note that nearly 40% of all subscribers to this blog are via email, not RSS. It looks terrific from what I've seen.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100