Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. Most websites use keyword targeting as it brings net new users to their website. Website Content Keywords. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 80% of Internet users who recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad. 22% visited the website named in the ad (Zabisco). YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. And a feature video was uploaded to YouTube.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 4, 2014

Get ’em to a campaign landing page When using YouTube as a distribution channel, it’s important to drive viewers back to your website to watch more of your content, avoid potential distractions, and eventually convert. Prompt viewers to head on back to your website. Get back to your site from YouTube?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Vidyard is demonstrating the Vidyard for Salesforce solution this week at Dreamforce 2014 at the Moscone Center in San Francisco at booth #W-223.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Vidyard is demonstrating the Vidyard for Salesforce solution this week at Dreamforce 2014 at the Moscone Center in San Francisco at booth #W-223.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Vidyard is demonstrating the Vidyard for Salesforce solution this week at Dreamforce 2014 at the Moscone Center in San Francisco at booth #W-223.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. Part of what makes video content so powerful is that users can re-embed and share your video in their own website, newsletter, or social media.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Tracking Twitter as a Source of Web Traffic.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

markempa

NOVEMBER 29, 2016

I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Industrial Marketing Today

MAY 11, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Most b2b websites are still static and one-dimensional. Companies spend 9X as much on attracting visitors to their websites as they do on converting those visitors once they arrive. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

JULY 18, 2021

Created by a team of marketing operations rockstars, Stack Moxie continuously monitors and tests marketing automation campaigns, forms, websites, and more to ensure your leads are flowing through your marketing and sales tech stack as intended, and it alerts you if it’s not. Website – Are there broken links?

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Ranking Lead Scoring 112

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Being admin for a Salesforce instance.

Paid Content 105

Paid Content Marketing Automation Services Work Management Marketing Management 105

Vidyard

SEPTEMBER 24, 2019

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Video hosting sounds intimidating, but it’s simply a website that lets you upload, store, and share your videos. You don’t want a classified executive briefing wandering onto YouTube. So what do you do? Free Video Hosting Options 5.1

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Albacross

JANUARY 17, 2020

By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics). We’re also using reveal API solution which enables real-time website personalization. Adeel Shabir GigWorker.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

FEBRUARY 25, 2015

As long as your prospect is consuming content on your website, you can keep track of their behaviour, and store it for later when they do self-identify (called closed-loop marketing ). Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? That’s the call to action here.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Kapost

MARCH 17, 2017

Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Don’t forget content that lives on vendor websites or your Medium account. For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

JULY 21, 2017

Embed Placing a video within the HTML code of your website. For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102