Crimson Marketing

SEPTEMBER 12, 2014

Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sales— CMOs of rapidly growing businesses should adopt the concept of a “revenue process” that seamlessly integrates the two.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua. What apps/software/tools can’t you live without? It is the best way for me to clear my mind, ideate, and relieve stress.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Litmus

OCTOBER 15, 2018

The post Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools appeared first on Litmus Software, Inc. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). Salesforce Marketing Cloud (formerly ExactTarget). Learn more ?.

Tools 64

Tools Eloqua Marketo Planning 64

Allocadia

APRIL 8, 2019

billion high-tech hardware and software company, with over 600 marketers worldwide. Having formal guidelines like these allows National Instruments to track how individual marketers are aligning to intended investments within Allocadia’s marketing performance management software. Changing How National Instruments Approached Planning.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. You need to prove revenue.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

LeadSloth

AUGUST 11, 2009

E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: What are you tips for creating effective landing pages and/or microsites?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Marketing Insider Group

JANUARY 13, 2011

My story: I was working for a 40 person, under $10 Million per year software company. Check out my previous articles on Content Marketing: 6 Content Marketing Tips That Drive Leads. For many, many more tips, tricks, and great articles on Content Marketing, I suggest you go to Stephanie Tilton’s blog from Ten Ton Marketing.

Webcast 100

Webcast Work Management Marketing Management Content 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Heinz Marketing

MARCH 15, 2018

Get tips on productivity, work-life balance and a lot more. What apps/software/tools can¹t you live without? Slack, GitHub, Sublime, Authy, 1Password, Jira, Eloqua, Full Circle Insights, Bizible, Google Drive/Docs, Excel (unfortunately), and I’ve been piloting Station which I’ve enjoyed.

Work Management 83

Work Management Full Circle Insights Planning Marketing Management 83

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Are there any other tips you have for our listeners who want to get better at social selling?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hinge Marketing

AUGUST 15, 2014

Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. This software can qualify and nurture leads, as well as provide relevant and educational content based on your prospects’ behaviors, delivering a more robust and targeted campaign with less ongoing effort.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Jay: Do you believe some sort of content marketing software is becoming required to do this well? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

DECEMBER 14, 2011

. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Ambal's Amusings

DECEMBER 17, 2009

Ardath Albee's Tip. Rebel Brown's Tip. Tom Pick's Tip. But that issue was resolved just a few years later when the first marketing automation software suites came to market. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Her blog is Phoenix Rising and her business is People Who Know.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

chiefmartech

DECEMBER 6, 2015

Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anything Goes Marketing

SEPTEMBER 4, 2006

I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. I hope that these tips will improve your blog conversions and even increase your blog traffic. In addition, listing your credentials can add credibility to your blog focus.

Traffic 100

Traffic RSS Blogger Eloqua 100

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. List the product/services areas that you cover with the content initiatives you manage/contribute. – For this exercise, think about typical job titles, types of buyers or industry verticals.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

thePoint

MAY 25, 2018

Here are my top tips to help you get started in this area: You can’t skip the high-level marketing tasks of finding your internal and external resources – this is the foundation for everything you do, and it needs to be done right or your marketing effort will be skewed from day one. Priorities/Actions. We have now identified resources.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. This is ad format is particularly useful for B2B software companies that want to showcase the different pain points or benefits their software can solve. Carousel Image Ads: This option requires that you to use 2 or more images.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Heinz Marketing

MAY 7, 2018

The good, bad & ugly with Mike Braund from Tableau Software. Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team. Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. This brainstorming process isn’t easy – especially if you’ve never worked with MA software before and don’t yet understand its full potential – but it is necessary.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Martech

JULY 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Being a power user of Marketo or HubSpot, Pardot or Eloqua. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? The Right Marketing Automation Software for You. Read our free Buyer’s Guide to Marketing Automation Software. It covers Adobe Campaign, Oracle Eloqua, Marketo, Pardot, Act-On, HubSpot, and SharpSpring, plus more tips for marketing automation buyers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Litmus

FEBRUARY 17, 2020

These software companies may choose to use a more sophisticated ESP that can handle complex rules or has an API. For example, Oracle Eloqua is used by 9% of large businesses for campaign management across the buyer’s journey. appeared first on Litmus Software, Inc. Greater cross-channel capabilities.

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Branding 83

Content Standard

NOVEMBER 3, 2015

Here are six tips to help you increase your email marketing ROI. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. A sophisticated content marketing software will help make this workflow seamless.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Here are six tips to help you increase your email marketing ROI. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. A sophisticated content marketing software will help make this workflow seamless.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Social Selling Tips. What does this look like in practice at a company? Write a catchy title.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Create a new email in your email software. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” Igloo Software Boosted Email CTR 189%. Try Vidyard for free.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. The big news of this event is the launch of Eloqua 10. Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40