Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension. Aurea (formerly Lyris, includes List Manager ). Vertical Response.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Smashmouth Marketing

MARCH 19, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. It's good to know our value of a lead at all stages in the funnel. But how should we incorporate this information into the management of a demand gen program?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. It's good to know our value of a lead at all stages in the funnel. But how should we incorporate this information into the management of a demand gen program?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

ClickZ

AUGUST 20, 2019

We found that there was often a disconnect between sales and marketing teams. Sales teams are focused on closing the deal. It’s probably the most difficult tactic to track in terms of an attribution model. AI augments the sales development function without replacing the salesperson.”.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Ledger Bennett

FEBRUARY 24, 2020

Sales and Marketing Alignment. Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”. The whole ABM process is a distraction. Tailoring your content to a specific vertical for example. Personalisation.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. million) but just 28% in the second half ($50.7 million).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Heinz Marketing

MARCH 15, 2018

Every week we highlight sales, marketing or business leaders in our very own series. What is your email management strategy? I use the Gmail shortcuts so I can manage the majority of my emails without having to touch the touchpad/mouse. It’s a simplified way of note-taking and task management designed to scale.

Work Management 85

Work Management Full Circle Insights Planning Marketing Management 85

Golden Spiral

NOVEMBER 8, 2018

You’re leading with a tactic and not strategy. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). What does your sales process look like? 01 Analytics.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

FEBRUARY 18, 2019

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome, everyone, to another episode of Sales Pipeline Radio.

Eloqua 70

Eloqua Verticals Work Management Enterprise Management 70

markempa

JANUARY 23, 2018

A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. 36% of companies have created shorted sales cycles using buyer personas. This includes everything from social media management tools to the platform a company uses to manage their website.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

The ROI Guy

MARCH 24, 2013

The typical white paper is now more than 10 pages according to IDG, lengthened to address more complex challenges and solutions, and the need for different stakeholder and vertical focused messaging. And the content, its just too text heavy for today’s more visually stimulated audience. You can’t get any more vague than that for a follow-up.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Heinz Marketing

MARCH 25, 2019

It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Hubspot

OCTOBER 29, 2019

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. What Is Social Selling?

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Content Marketing Institute

APRIL 26, 2018

Luke Kintigh and Deb Landau are head of publishing and managing editor, respectively, of iQ by Intel , which features long-form journalistic stories about tech designed to inspire. For both Capital Ideas and Redshift, some of the best friends come from the sales team. Capital Group’s sales force was part of its distribution strategy.

Top of Funnel 99

Top of Funnel Brand Identity Branding Marketing AI 99

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Heinz Marketing

JANUARY 22, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Marketing AI 59

Marketing AI Top of Funnel Work Management Enterprise Management 59

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Engagio

MARCH 28, 2017

One of these hacks carries more weight than others, however, and is essential to the success of all B2B marketing and sales organizations. Because CRM systems haven’t adapted well to marketing and sales’s practice of selling to accounts and not leads. Marketo, Eloqua, Hubspot and a few others were all born on this premise.

Lead Ranking 48

Lead Ranking Lead Scoring Eloqua Paid Search Agency 48

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Uses for a Video Library. Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

chiefmartech

JUNE 10, 2016

After this, I started my second business in sales training. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As they say, I found my calling and true passion. An exciting future for sure.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Metadata

APRIL 22, 2021

It’s about product experience management. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Mickey Alon: Sure. Nobody was buying it.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Mickey Alon: Sure. Nobody was buying it.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Mickey Alon: Sure. Nobody was buying it.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Hubspot

JANUARY 15, 2013

We marketers need our prospects to provide us with their contact information, because once we have that, we can define these people as leads and funnel them into our various marketing campaigns. On landing pages, the goal is to collect information to inform your sales and marketing strategies. What does that do for you? Email address.

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. CEO at Vertical Measures.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

We sat down with David Simon, our new Chief Revenue Officer and Sanjay Kini, our new Vice President of Sales Engineering to hear more about their plans to help 6sense transform marketing technology and empower sales and marketing teams with the power of big data and artificial intelligence.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Click here to download! Acquia Campaign Studio. Act-On Software. Processing.Please wait.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Metadata

FEBRUARY 16, 2021

Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong. That’s a tactical thing for a large sales organization. That’s what she does for Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52