TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ClearVoice

APRIL 14, 2023

To measure KPIs, there are a variety of tools and software available. Customer relationship management (CRM) software. Marketing automation software. Some examples include Marketo, Eloqua, and Pardot. Metrics such as churn rate, customer lifetime value, and repeat purchase rate can help to track customer retention.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

KoMarketing Associates

AUGUST 23, 2016

Ultimately, this is how brands establish themselves as a valuable industry resource. Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. Be Nerdy, Yet Relatable. Share Company Happenings. Make Sure Your Audience Can Find You.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. There are a ton of educational resources to ensure that you really know how to use the tool. . “I Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Metadata

FEBRUARY 28, 2022

The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Content Before Product. Jon Miller’s website.

Top of Funnel 139

Top of Funnel Personalization Content Marketing Eloqua 139

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. You can extend these identifiers to find new potential customers.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. She’s Down with OPC. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Crimson Marketing

SEPTEMBER 12, 2014

Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sales— CMOs of rapidly growing businesses should adopt the concept of a “revenue process” that seamlessly integrates the two.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 1, 2021

Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

AUGUST 23, 2018

Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. They’re eager to solve their business problem right now and have the resources to do so. Of course, you don’t just want leads. Some of the leads that you receive will fit that category.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ClickZ

AUGUST 20, 2019

We asked the question, how can you use software to drive more of offline relationships?” Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? Using software to facilitate in-person meetings. Torres explained. who am I meeting with, what should I be asking, etc.).

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Marketing automation platforms can help consolidate and streamline marketing and sales departments , ensuring better use of time and resources for both. Oracle Eloqua . Why should marketing be any different?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

OCTOBER 17, 2012

Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I Fulfilling this somewhat limited vision will take a lot of resources. but they do have the resources. I profiled them in a February 2011 post.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Ledger Bennett

JANUARY 26, 2020

A fixed amount of resources meant to be sold at a certain time. • Revenue Management Software (RMS) handle many of the complex operations behind revenue management so you can focus on strategies. Ensuring that these factors work in your favor requires a great deal of knowledge about your customer base. ?The Fluctuating demand.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? Native social media management?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Ledger Bennett

FEBRUARY 24, 2020

Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”. Sales and Marketing Alignment. Account Based Marketing (ABM). Having an ABM strategy in place makes people feel good. It provides a framework for reporting and feedback.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Convince & Convert

DECEMBER 1, 2015

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. In other words, it’s business intelligence for the rest of us.

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Litmus

OCTOBER 15, 2018

The post Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools appeared first on Litmus Software, Inc. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). Salesforce Marketing Cloud (formerly ExactTarget). Learn more ?.

Tools 64

Tools Eloqua Marketo Planning 64

Customer Experience Matrix

DECEMBER 22, 2010

Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Identify two or three opportunities that would allow you to focus on their priorities and easily bridge to your offerings.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Convince & Convert

JANUARY 7, 2016

highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua. People are more likely to look at it, more likely to consume it, more likely to share it. The flip side is that money doesn’t come from publishing. Jeff’s Book.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

SnapApp

AUGUST 29, 2014

Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database.

Pricing 48

Pricing Price Marketing Management Eloqua 48

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. When you look at the budgets and the resources from a lot of B2B marketing groups, I think that’s reflected there as well. We spend a majority of our time talking about getting customers on board. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47