SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Lead-gated white papers may not be dead, but they are on life support. But this year, the week of April 24th held a special distinction. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Examples of the new “pull” approach.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. He has spoken at events like SMX, SES, and the Social Media Strategies Summit. What’s your biggest challenge as a B2B marketer?

B2B 120

B2B Landing Pages Leads Lead 120

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media? So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Unconvinced?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. White Papers. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Social media campaigns will provide the direst of KPIs for your product and services. Social Campaigns: Social media is becoming connected across all platforms. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Convince & Convert

DECEMBER 5, 2011

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. Small business doesn’t have the scale to paper over flabby communication campaigns with budget and frequency. Under the Hood of Infusionsoft.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Tom Pick's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

thePoint

MAY 25, 2018

Another strong resource is the media that covers your industry – but wait, I’m not saying you need to sit and read through websites and publications each day. Because of my extensive (23-year) background in media, I am going to suggest something radical. Media and Media Campaigns. I call this the “What we do well ….”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution. Barry: So that brings up social media attribution. Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Our example is Lisa Loeffler , founder of Genuine Media Co. Lisa is a experienced social media consultant. Lead automation software company Eloqua epitomizes The Full Monty. Peek-A-Boo.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 18, 2016

Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. People that are doing thinly-veiled sales pitches in their white papers and their blog posts. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

KoMarketing Associates

JULY 21, 2015

A place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. Sales Readiness.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

DealSignal

MAY 31, 2023

Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) Ideally, they’ll develop a package of content that you can repurpose and reuse.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area. Share The (Link) Love.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Think about where they’ve come from: They’ve been trying to earn the front page of the paper.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

DealSignal

JANUARY 19, 2021

Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) Ideally, they’ll develop a package of content that you can repurpose and reuse.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Vidyard

JULY 21, 2017

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name. Try a social paywall.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Customer Experience Matrix

MAY 20, 2009

Part of the reason may be that I’m paying more attention because I wrote a paper on the topic myself (see When Best Practices Go Bad: New Rules for Sales and Marketing Management ) although I’m under no illusion that my paper was anything other than one voice among many. It’s simply one of those ideas whose time has come.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Paul Gillin

JUNE 9, 2011

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. What’s that going to cost you?

BtoB 50

BtoB Burn Rate Blogger Sample 50