ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ATAK Interactive

JULY 10, 2023

In today's digital age, businesses are constantly seeking ways to streamline their marketing and sales efforts. Marketing automation platforms have become invaluable tools for businesses, enabling them to automate processes, nurture leads, and improve customer engagement.

Comparison 78

Comparison Hubspot Eloqua Marketing Automation Services 78

6sense

APRIL 11, 2018

As sales teams look to their marketing counterparts in an ABM world for enablement and insight, it’s getting increasingly important to have a centralized view of account engagement. No sales team operates the same way – with differences in structure, process, tools, personalities, values, selling strategies, go-to-market motions, etc.

Eloqua 48

Eloqua Account Based Marketing Marketing AI ABM 48

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Engagio

OCTOBER 11, 2021

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ANNUITAS

APRIL 11, 2011

It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. The B2B buyer is truly driving the buying process taking control out of the hands of sellers. Social media has played a pivotal role in the shift of the B2B buying process.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). – Adobe is a strong ally of marketing innovation.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The However, just having a MAP isn’t enough.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Only B2B

OCTOBER 20, 2020

Are you generating huge numbers of leads? In the earlier blog episode, we checked the method to measure the quality lead, right?! utilize it and check whether generated leads are worth for your business? Many super smart B2B marketers know the ground zero of market. The whole thing is about quality ‘leads’.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. This is where a marketing automation platform can help.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. The hard results of pull-through and lead generation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Use the double opt-in feature on your email marketing software to avoid landing in spam folders.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

APRIL 1, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? As you can see, many marketers share the same sentiment.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100