Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. The Definitive Guide to Marketing Automation. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

JANUARY 26, 2020

But in reality, AI is affordable, powerful and within the reach of many businesses, no matter their size or vertical. Of course, following up via each channel takes a lot of time and effort which is why some companies are adopting Artificial Intelligence (AI) solutions to lighten the load. Yes, AI might seem a more ethereal topic to some.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

FEBRUARY 24, 2020

But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Tailoring your content to a specific vertical for example. A lot of wasted time is spent trying to get our heads around the idea of personalisation, as if it’s something new. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

ClickZ

AUGUST 20, 2019

SummitSync currently works predominantly with tech companies focused on four B2B verticals—IT/Security, Media & Marketing, Finance, and Healthcare. They have integrations with these companies as well as Eloqua from the marketing automation side of things.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

SnapApp

MARCH 14, 2016

The creation of a company's marketing technology stack takes time and diligence. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

The creation of a company's marketing technology stack takes time and diligence. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Golden Spiral

NOVEMBER 8, 2018

In order to accomplish those goals and track your customers through their entire journey, you should connect your site to your marketing platform or CRM. Technology, design, messaging, marketing platform, and analytics all need to be integrated together. New Vertical. What implications does a new vertical have for your homepage?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

DivvyHQ

AUGUST 7, 2018

Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). But assuming your c-suite has charged you to assist in their aggressive battle for market share, your orders are clear: you need to grow your audience. Industry Vertical. Company Type. Company Size.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

The ROI Guy

MARCH 24, 2013

The typical white paper is now more than 10 pages according to IDG, lengthened to address more complex challenges and solutions, and the need for different stakeholder and vertical focused messaging. And the content, its just too text heavy for today’s more visually stimulated audience.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

chiefmartech

JUNE 6, 2016

Marketo’s continued growth in marketing automation (and related categories) could further reduce opportunities for small players in that space, driving the industry towards more of an oligopoly. appeared first on Chief Marketing Technologist. These are each massive products in scale and scope on their own.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform. However, it did help them deduce a few things.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. DiscoverOrg – Has depth of data for verticals, locations, and contacts. External databases can be created or obtained from a variety of data providers. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

FEBRUARY 18, 2019

. “… this notion of getting it done and doing it right– and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it’s a notion of … the vertical axis is low to high. I got to know him very well back in the Eloqua days.

Eloqua 75

Eloqua Verticals Work Management Enterprise Management 75

KoMarketing Associates

NOVEMBER 26, 2019

Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Marketing. Information Technology.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. What was the spark behind starting the Pedowitz Group — what opportunity did you see in the market? How utilized is marketing automation today?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Heinz Marketing

MARCH 25, 2019

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

Top of Funnel 80

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 80

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Add industry-specific infographics and other images based on your target verticals.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Engagio

MARCH 28, 2017

Whether marketing ops or sales ops is in charge of lead routing at your org, this can be a very challenging process, especially at larger organizations. Typically, accounts are segmented by geographical location, vertical or just round-robined between account executives. People buy from people.

Lead Ranking 48

Lead Ranking Lead Scoring Eloqua Paid Search Agency 48

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Metadata

APRIL 22, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. And I’ll have to ask them what marketing automation platforms they use now.).

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

The permeation of predictive past just enthusiasts and visionaries into new industries and verticals can be attributed to the real, measurable results that businesses are witnessing. So to answer your question, any B2B company with a considered purchase is our market opportunity.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48