Zoominfo

OCTOBER 28, 2018

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. What Are Technographics? Think everything from CRMs to auto-dialers. Improve Close Rates More informed sales conversations.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. We asked the question, how can you use software to drive more of offline relationships?” We found that there was often a disconnect between sales and marketing teams.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. The continued rise of CDP (customer data platform) solutions may be contenders there, but it will be a battle.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. The Definitive Guide to Marketing Automation. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But rather selling the right product or service to the right customer at the right price to benefit your business. A perishable product or service which can only be sold within a fixed timeframe.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. Your website should be designed to be a powerful marketing tool to meet your business goals. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

chiefmartech

JUNE 6, 2016

.” It doesn’t result in fewer marketing technology vendors in the marketing technology landscape. These attributes are particularly valuable as Marketo executes its ambitious Project Orion , a bottom-up rearchitecturing of their platform around ultra-high-scale data engines. Applying software to marketing.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

markempa

JANUARY 23, 2018

Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. For those who aren’t familiar, technographics are the tools and technologies a company uses to operate. But, technographic data isn’t just a tool or set of tools.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

The ROI Guy

MARCH 24, 2013

23% during the middle Consideration phase, assessing the priority of the issue and creating a short list of vendors, helping answer “Why Now?” The typical white paper is now more than 10 pages according to IDG, lengthened to address more complex challenges and solutions, and the need for different stakeholder and vertical focused messaging.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. Marketing. This means that user data is always up-to-date!

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Heinz Marketing

FEBRUARY 18, 2019

. “… this notion of getting it done and doing it right– and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it’s a notion of … the vertical axis is low to high. I got to know him very well back in the Eloqua days.

Eloqua 70

Eloqua Verticals Work Management Enterprise Management 70

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Heinz Marketing

MARCH 25, 2019

Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. Remember, you’re using these tools for research, for account planning, for account engagement, for account qualification and disqualification.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Add industry-specific infographics and other images based on your target verticals.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Uses for a Video Library Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Uses for a Video Library.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

6sense

AUGUST 24, 2017

In a space that is undeniably crowded, with providers and buzzwords only adding to the confusion, 6sense has built the big data AI platform that allows it to stand on its own away from the noise. So to answer your question, any B2B company with a considered purchase is our market opportunity.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48