ViewPoint

AUGUST 30, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media: Table Stakes and the Challenges Linking to ROI. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Metadata

FEBRUARY 24, 2021

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Drive outcomes today at [link]. San Francisco, CA, Sept. in an over-subscribed Series A round, led by Resolute Ventures. Media Contact.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

ClearVoice

APRIL 14, 2023

When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. To measure KPIs, there are a variety of tools and software available. Customer relationship management (CRM) software. Marketing automation software. What tools do you need to measure your KPIs?

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

KoMarketing Associates

AUGUST 23, 2016

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. Showcase Pages are segmented pages linked from the main company page. Ultimately, this is how brands establish themselves as a valuable industry resource. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Conversica

OCTOBER 9, 2018

Use the double opt-in feature on your email marketing software to avoid landing in spam folders. An unsubscribe link should be prominent because you want to have an engaged email audience. Use your marketing automation software to automate messages based on audience behavior. Expected and readable. Behavioral triggers.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Content Before Product.

Top of Funnel 139

Top of Funnel Personalization Content Marketing Eloqua 139

NuSpark Consulting

AUGUST 23, 2018

When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. As the website proves its link-worthiness, it gradually climbs up in Google’s search engine rankings, making it more likely people will find it and, thus, increasing organic visits. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

JANUARY 24, 2013

Cambridege, MA – [link]. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 1, 2021

The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. They can also get recommendations on website and landing page optimizations and can identify more opportunities for inbound linking. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MARCH 3, 2009

In case you're wondering, the practical difference between a list and a flow chart is that stages in a flow chart are linked by separate decision icons, while stages in a list are connected directly. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. The links all point to blog entries.) Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Litmus

JUNE 4, 2021

Getting to know any new software application can be an arduous task. UTM Codes opens a simple screen that allows you to quickly and easily apply a tracking code to the link in your email. When you click on the Share button, you have two options to select: Get shareable link or Send a test email.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The post also includes a PDF printout and links to references with further information and exposition. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Ledger Bennett

JUNE 25, 2018

On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. Contact center software provider inContact is the perfect example of a company who were trepidatious about using social selling for lead engagement. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Webbiquity

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

LeadSloth

AUGUST 11, 2009

E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: Is there a typical target group that is easier to reach with PPC?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Nudge.ai

SEPTEMBER 7, 2017

Originally posted on StartupHere Toronto: [link]. But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. We track the strength of relationships.”.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation. I'll be flying cross country to attend, so you could too.) The table below presents a reasonably comprehensive list of demand generation (a.k.a.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

OCTOBER 10, 2012

That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. The system will match at individual and company levels and can link individuals to companies. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. OK, if you insist, here are some links to benchmarks I found online. Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

chiefmartech

APRIL 4, 2017

While the vendor was listed as a partner on the MAP vendor’s web site and claimed having native integration support, I quickly realized that the integration was limited to simply passing a link to a survey for a specific set of recipients so that an email with that link can be sent to them.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

MAY 10, 2016

They do that by publishing content at more opportune times, and following the data linked to that content closely. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. In order for Lenovo to create opportunities, they need to better understand their potential customers.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Vimeo also provides options such as the ability to display videos on designated domains and the ability to choose what displays once the video ends, whether it be a link, CTA, text, or related videos. Sharing buttons.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. We don’t learn in business school how to purchase software, so it’s a bit of a mystery. Honestly, marketing automation is hard to adopt.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100