KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. b) Assistance With Lead Nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Management Features. Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer’s purchase journey.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ But he also notes the ongoing gap between the two teams: “I mean it’s crazy. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”).

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. ♦ 94% of modern marketers say they’ve attained a significant market share, and 49% enjoy the market-leading position [1]. Marketing Automation Technology Sells More Hot Tubs.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. Not a good trend. From that perspective it seems predictable that they would need access to more resources.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. Daniel: One of the big trends in marketing automation is real-time personalization.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Hubspot

OCTOBER 29, 2019

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Inbox Insight

NOVEMBER 13, 2018

Newsletter emails can include more general blog posts, news or editorials, while targeted lead nurturing campaigns enable you to promote individual pieces of content on a targeted basis. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. Was the headline catchy?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

PathFactory

SEPTEMBER 12, 2018

This trend has many implications for B2B marketers. In order to boost customer adoption and retention rates, they launched a universe of always-on educational content using a sophisticated technology stack including Eloqua and PathFactory to help new customers self-educate faster and more easily. lift in customer adoption.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Could Facebook become a Lead Nurturing platform? But Facebook? Facebook (91).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62