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Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. I’d love to hear your thoughts in the comments section below.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management? Product News

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

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The 6 Stages of Successful Lead Management

It's All About Revenue

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. The Six Ingredients of Lead Management.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

Fearless Competitor

Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management.”. Steve Woods – Eloqua

Video: Happy Holidays from Eloqua

It's All About Revenue

This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today. Video: Happy Holidays from Eloqua is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Just click the image below to watch!

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011. “ Who goes to Eloqua Experience anyway?

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

It's All About Revenue

Here are some of the hottest ways to Get Those Cold Contacts Warm Again : Thaw Cold Leads: Get Those Cold Contacts Warm Again! from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience. Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. Offer a helping hand. Be respectful.

How to Start Your Company’s Discussion About Marketing Automation

It's All About Revenue

Science-driven marketing demands the ability to manage data, and measure a variety of different behaviors and indicators, as well as the numbers to prove that your processes are working. Measure and manage effectiveness across stages of the buying cycle. Marketing is moving in leaps toward the complementary themes of art and science.

Find New Customers salutes the “20 Women to Watch in Sales Lead Management”

Fearless Competitor

The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” Jennifer Horton, Eloqua, Inc. Jill Rowley, Eloqua, Inc. Marketing Awards management-best-practices marketing-campaigns” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Karla Blalock, PointClear, LLC. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Robyn Davis, When I Need Help (WINH).

Marketing Automation Simplified [Slide Deck]

It's All About Revenue

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Pardot. Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those.

4 Steps for Making Demand Generation More Social

It's All About Revenue

It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation. Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. Social makes it easier than ever for marketers to build the awareness and trust with leads that sparks conversions.

Increasing Conversion Rates – Part 2


Take a look at both the value of a solid Lead Management Architecture and Lead Management Process: Lead Management Architecture- How Qualified is Qualified? In most organizations, these two types of leads are classified the same way, despite the fact that they require different approaches. Lead Management Process- Crystal Clear Accountability.

6 Lead Management Tips | - B2B Social Media and.


I thought I would join in the fun and continue his list of 67 lead management tips with six more. Six Lead Management Tips Be extremely careful that your automated lead nurturing messages are for *someone* not *everyone* – (it’s not one size fits all – use your buyer personas and give your messages a personal tone). Listen. Sign up. Or Does It?

Upcoming Lead Management Events


This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). MarketingSherpa Lead Management Webinar.

4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Content marketing management is a core strategic measure.

6 Signs You Need Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. Whether its building lists, managing leads, or creating emails and landing pages – the development of each new campaign is like reinventing the wheel.

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

It's All About Revenue

Particularly for those organizations that are challenged with managing multiple, segmented programs — or those with a small headcount compensating to manage their workflows — it’s hard to get the moving parts of strategy and technology to sing in harmony. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

It Inserts LinkedIn Into the Lead Management Process. LinkedIn has won over the hearts and minds of recruiters and job-seekers, but embedding social into the lead management process is more complicated. But for businesses, especially for B2B marketing, SlideShare is a natural tool for delivering leads. SlideShare’s lead capturing product , which allows users to embed forms for collecting a lead’s data, brings a well-established method for capturing prospect data to LinkedIn. Disclaimer: LinkedIn is an Eloqua customer. The C-Level Loves It.

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 7) Oracle Eloqua.

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Define and Conquer: Tips to Improve Sales and Marketing Alignment

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. 1 – Define a Sales-Ready Lead.

5 Modern Marketing Lessons from The Lord of the Rings

It's All About Revenue

Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. When it comes to Lead Scoring, resist the urge to pass inquires to sales – especially after a trade show. You can resurrect leads; and dead leads can come back to life.

Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? As a concept, engagement means something a little different to everyone.

A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam has been struggling with lead management, so she sends him a branded guide on the subject along with a link to a blog post written by a current customer. Adam replies, so Jill goes into Eloqua Engage.

How Many Fields Belong On Your Landing Pages? [Chart]

It's All About Revenue

Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing content strategy conversion rates landing page optimization landing pages lead generation lead managementSign up here.

How to Marry Digital and Human-Touch B2B Marketing

It's All About Revenue

He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. With all the gathering and chat online, it’s understandable that business managers perceive the Internet as a goldmine for connecting with prospective customers. Online Marketing: Bait for Leads. It’s fast.

Oracle Chosen as Leader in Gartner Magic Quadrant

It's All About Revenue

Today, marketing is leading a significantly higher percentage of the buying process than ever before. ” That market reality has caused companies to vastly rethink their CRM strategy and make lead management a core component. Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management.

3 Ways to Use Lead Scoring Within Your Marketing Automation Programs

Customer Experience Matrix

I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring. The practical use of lead scoring is to decide which leads to pass from marketing automation to sales, or, even more pragmatically, to predict which leads will be accepted by sales.* But the ultimate goal is to identify the leads most likely to generate revenue. Building an accurate scoring model therefore requires an accurate view of how leads and revenue are connected.

The Marketing Skills Gap is Very Real

It's All About Revenue

But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for lead generation opportunities. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights. Not having it can lead to complete dysfunction. Perspective. comes to mind.

Marketing automation is not marketing strategy


Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions

The Hemingway Guide to Content Marketing

It's All About Revenue

Sure, Hemingway wasn’t out to warm up leads or sell a product. The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b content marketing b2b marketing blogging tips Hemingway lead management Lead Nurturingby Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Don’t Over Think It. “…I Get Good Editors.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Really, Cloud Connectors are part of a fully integrated lead management process. Did they attend?

Does Automation Impact Lead Conversion Rates? [CHART]

It's All About Revenue

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate. Does Automation Impact Lead Conversion Rates? But you may be asking yourself why?

A Painless Guide to Planning a Marketing Budget

It's All About Revenue

o Inquiry to MQL 10% ( Marketing Qualified Lead ). o MQL to SAL 20% ( Sales Accepted Lead ). To get those 80 SQOs, I need 100 Sales Accepted Leads (because I have a 75% SAL to SQO rate); to get those 100 SALs I need 500 Marketing Qualified Leads; to get those 500 MQLs I need 5,000 inquiries. This process is part of a broader strategy called Revenue Performance Management (RPM) , which is about using data to optimize marketing and sales performance. I used to be a member of the “dread it” crowd. I know what works and what doesn’t.

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