The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Valasys

MAY 1, 2024

Benefits of Using AI Lead Nurturing Tools Integrating AI Lead Nurturing Tools into your marketing strategy offers a multitude of advantages: Boost Conversions: Specific communication and next-generation of the lead nurturing, result to a better conversion and, as a result, higher ROI.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

ClearVoice

APRIL 14, 2023

It also helps to determine the ROI of your content marketing strategy. Salesforce, Hubspot, and Zoho are common CRMs. Some examples include Marketo, Eloqua, and Pardot. For a SaaS company, this is an effective way of gauging the ROI of its content. It includes the cost of content creation, distribution, and promotion.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. ROI and optimisation. Audience profiling and analysis. On and offline strategies. Customer relationship management (CRM). Channel identification and optimisation. Consultation, strategy, and business transformation. Data and intelligence.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

The ROI Guy

AUGUST 24, 2018

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Atomic Reach

FEBRUARY 7, 2019

After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising. Data shared by HubSpot in 2015 states, companies that published 16+ blog posts per month got almost 3.5 However, investing even further into content marketing will drive results.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. We compare that statistic to Company Z’s investment in content to determine their ROI. Does the content your company churns out help to generate revenues?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Directive Agency

FEBRUARY 4, 2022

Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot Academy is very similar to Trailhead. So, this is a great place to get started.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Can the platform measure success?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. 73% of B2B marketers say video positively impacts ROI. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Valasys

JULY 1, 2021

5) Analyze & Optimize Your Campaign ROI With Marketing Automation. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClickZ

AUGUST 20, 2019

Andrew McCraith, Conversica’s VP of Business and Corporate Development, puts it like this: “Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI. There are companies in the conversational marketing space such as Drift, Intercom and HubSpot,” says Torres.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., This is also a way to start utilizing more advanced marketing functions as a pilot to determine the ROI – giving you better insight on what services you do want to enable in-house with technology. That may be an email service (e.g., Underutilization of technology.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

JUNE 13, 2017

Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. For example, HubSpot can set up workflows for you to map out the customer journey. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SWZD

SEPTEMBER 16, 2019

He said that it “has been fun part being part of this transition over the past two decades or so” and in thinking of mentors he wants to “thank all of the marketers out there who are pushing forward every day to help companies get better ROI from their marketing efforts as a whole.”. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only). Video heat maps and viewing trends. Viewer history tracking (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

PureB2B

JUNE 13, 2017

Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. For example, HubSpot can set up workflows for you to map out the customer journey. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SnapApp

OCTOBER 24, 2018

Having an experience like an assessment, survey, or calculator on your landing page allows for compelling and non-traditional CTAs like “Test Your Knowledge”, “See How You Compare”, or “Get Your ROI”. As well as our integrations with Pardot , HubSpot , and Eloqua. Let’s take a look at an example.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

MAY 28, 2019

According to Hubspot, one in four companies say their sales and marketing teams are misaligned, or rarely aligned. Say your company makes a software that integrates with HubSpot and Marketo. Check out this guide for more tips on measuring the success of your marketing campaigns, and proving ROI. Ready to get started?

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

TrustRadius Marketing

NOVEMBER 14, 2019

If you want to increase the chances for success and achieve a quick ROI, then consider what experts have to say about the propensity for success in your ecosystem. We use Eloqua to support direct messaging for the revenue administration. Ensure that the tools you’re considering fit your ecosystem and tech stack.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 21, 2014

Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

JULY 21, 2014

Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Anyword

NOVEMBER 7, 2018

In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

DealSignal

SEPTEMBER 5, 2023

DealSignal: “DealSignal has truly transformed our ROI growth” – Source: G2.com Some of the platforms LeadIQ integrates with include: Salesforce HubSpot Outreach SalesLoft Comparatively, LeadIQ’s integration options are focused on key platforms commonly used by sales teams.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Terminus

JANUARY 13, 2021

You can divide this in many ways, but the simplest way to look at putting the K back into KPI is looking at ROI. I have a strict rule that if anybody in SDR sales is sending an email that I could send better in HubSpot, Pardot, Eloqua, or Marketo, they shouldn’t be sending an email.”.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26