Remove CPL Remove Eloqua Remove Hubspot Remove ROI
article thumbnail

Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

ROI in as little as 90 days using Metadata. The company offered functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL. for 2020 by Inc.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. 10: Return on Investment (ROI). .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A Recap From Our 2020 Trends Webinar

Metadata

We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn. For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform.

article thumbnail

Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

â„¢, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and more. The Events Dashboard allows users to track their events and measure ROI. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

article thumbnail

300 Women Making An Impact In B2B SaaS

SalesIntel

Her goal is to master the fundamentals of creating long-term relationships that generate more ROI by bridging the gap between buyer challenges and seller solutions. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018). Born Sales. Bred Marketing. Building Partnerships.