Tony Zambito

APRIL 24, 2010

.  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.    It is our hope that we will be able to help organizations make informed decisions about the increasingly complex world of digital marketing and social business. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

FEBRUARY 19, 2014

Taking a look at some of the metrics, our Eloqua Experience live action video had about 74% of people watch to the end, whereas our Eloqua motion graphics video had only 30% of people watch until the end. Live action isn’t perfect for every video, but it’s interesting what we’ve seen with the data.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And Don’t Forget to Sample the Refreshments. Personalization is Not Just a Gimmick.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Along with this, consistently keeping a tab on campaign performance can help you optimize campaigns on the go. Learn More: What is Marketing Automation & How Does It Help Marketers? or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. If this requires a developer’s help, you will likely need to upgrade your website. These supports will help your comment stand out from other quotes flooding journalists’ and bloggers’ inboxes.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92