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Is Lead Generation Slipping Away From Marketing?

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox. Digital Edge.

Lead Generation 120
Lead Generation Sales Qualified Leads Generation Leads 120
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How Much Should You Pay For Content?

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Try posting your needs and what you’ll pay and see who responds.

BtoB 50
BtoB Burn Rate Blogger Sample 50
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