Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Smarte

MAY 23, 2022

Is it just me or does your LinkedIn also have a lot of “joining posts”? Your data platform, relying on LinkedIn or refreshing every 6 months to 3 years won’t work for you. SMARTe enrichment comes with a feature to help you get job change updates on key contacts. The Great Resignation. appeared first on SMARTe.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Is it just me or does your LinkedIn also have a lot of “joining posts”? Your data platform, relying on LinkedIn or refreshing every 6 months to 3 years won’t work for you. SMARTe enrichment comes with a feature to help you get job change updates on key contacts. The Great Resignation. appeared first on SMARTe.

Validation 52

Validation Eloqua API Deliverability 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ViewPoint

OCTOBER 24, 2013

A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Madison Logic

SEPTEMBER 29, 2020

The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Ledger Bennett

MARCH 19, 2021

Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. It integrates with all major marketing platforms and tools including: Salesforce.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. If you’re watching us on demand on LinkedIn, thanks very much for checking us out.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

NOVEMBER 29, 2016

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. I don’t accept the invite.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. You may have seen the recent articles and blog posts. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

B2B Memes

DECEMBER 15, 2011

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Marketing Insider Group

JANUARY 24, 2013

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Jacksonville Beach, FL – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. – LinkedIn. If you can, why not send them some flowers or a mini hamper to their home to help them get through self-isolation. Run a live event online. – YouTube. – Facebook Live.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. Email, Nudge, Linkedin, Instagram (my new-ish guilty pleasure). I learned this the hard way at Eloqua. Here in his own words is how he gets stuff done.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Webbiquity

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# Share this on LinkedIn. For example, “PRO: Twitter gives us a great way to leverage PR. Post on Google Buzz. Share this on Mixx.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. Travelling with colleagues who quickly become friends and for the most part lifelong friends, helps to bring balance. Here in her own words is how she gets stuff done.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84