The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Not that it makes his experience any less legitimate or accurate. What can be improved? Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. New platforms have been introduced, and mature products updated and enhanced. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

PathFactory

MAY 3, 2022

Millennial buyers are influencing the shift to a consumerized approach to B2B experiences. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. They can accordingly make the experience of the leads more personalized and can nurture the leads more effectively using the marketing automation tools. c) Omnichannel Campaigns for Providing Seamless Experiences. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

ANNUITAS

MAY 5, 2020

The person you hire to fill your role should have experience in the platform you use. But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process).

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

TrustRadius Marketing

DECEMBER 16, 2019

To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on). Personalization isn’t always what it’s made out to be.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Leadspace

OCTOBER 5, 2016

No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. B2B marketers know that salespeople don’t care about advances in martech. They only care about good leads that can be contacted.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Convince & Convert

FEBRUARY 27, 2015

When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Put simply, there needs to be a clear plan for video to strategically align with the classic sales funnel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Adobe Experience Cloud). What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Point

FEBRUARY 11, 2013

BC: The idea for the product came from a collaboration — a “Perfect Storm” of experiences among our founders. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? I sat down with her recently to find out more about her company and what makes their solution different.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. However, customers are limited to the capabilities offered by each vendor. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. What about you, dear reader?

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Despite the assertions (by a select few mind you) that marketing automation is past its prime, you would not have known it by the show of force from the automation vendors in the exhibit hall.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Seed this on Newsvine.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Industrial Marketing Today

OCTOBER 7, 2010

This has resulted in fewer direct interactions with sales reps from vendors. Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

TrustRadius Marketing

NOVEMBER 14, 2019

Landing Pages: Unique Page visits, customized experiences are vital to success. Control customer experience and is well-known to increase conversion rates. While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Here in her own words is how she gets stuff done.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. In any event, I’m curious about people’s actual experiences.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. And not only that, helping other people experience change is even harder. Sure thing. You and I have known each other, obviously, for a long time. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. Review the data provided by third party data vendors. Not everyone uses a third party data vendor, and there’s nothing wrong with that. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

SnapApp

OCTOBER 28, 2016

Marketing vs. Selling: Defining the Two for Better Training and a Better Customer Experience. Marketing vs. Selling: Defining the Two for Better Training and a Better Customer Experience. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on.

Eloqua 48

Eloqua Banners Training Creativity 48