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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Privacy and ownership.

Insiders

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . A Lack of Training. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The Rise of Cross-Functional Teams.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Privacy Laws/GDPR Compliance. Inconsistent Communication.

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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce Marketing Cloud

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. Generative AI is powered by large machine learning models that are pre-trained with large amounts of data that get smarter over time. What powers generative AI? What is generative AI?

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

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Marketing technology optimization: The path to peak martech stack performance

Martech

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.