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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. completing campaigns in a cost-efficient way. Plan-do-check-act in Agile Marketing.

Planning 348
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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

When organizations design their digital future for efficiency, rather than human connection, a debt accrues, and this debt can manifest in biased results, lack of inclusivity, and feelings of social isolation.”. Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

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Crafting a Comprehensive Content Budget: Key Elements to Consider

ClearVoice

One, a content budget lets you allocate resources more efficiently. Balancing short-term and long-term investments Make sure to account for both long-term and short-term goals in your budget. A brand-new year is here. It determines how much you can invest in paid ads or tools like marketing automation.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). Get MarTech! In your inbox.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

And once someone subscribes to your list, B2B email newsletters that are well-written and beautifully designed help build long-term relationships with your customers. Automating some of the emails you send will make your email marketing efforts more efficient.