Remove Effectiveness Remove Emarketing Remove Linkedin Remove Trade Show
article thumbnail

Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees.

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. eMarketer ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. LinkedIn Pulse ).

Stats 110
article thumbnail

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. This information gets more interesting as the survey delves into the specific effectiveness of lead generation initiatives, and how lead opportunities are realized.

article thumbnail

B2B Marketing for the New “Stay at Home” Audience

Bluetext

This can make it more difficult to target by company IP address, for example, but can make it more likely that you get valuable leads from social media sites like Facebook and LinkedIn. Another result of this pandemic is that trade shows and conferences have been canceled or are going virtual. Target Audience Hours.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.