ViewPoint
MAY 9, 2013
LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees.
KoMarketing Associates
JANUARY 25, 2013
Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.
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Webbiquity
FEBRUARY 16, 2016
eMarketer ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. The CMO Survey ). Direct Marketing ).
Bluetext
APRIL 22, 2020
This can make it more difficult to target by company IP address, for example, but can make it more likely that you get valuable leads from social media sites like Facebook and LinkedIn. Another result of this pandemic is that trade shows and conferences have been canceled or are going virtual. Target Audience Hours.
Webbiquity
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
The Effective Marketer
MAY 9, 2011
Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.
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