ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. We started VII Events to build a more efficient, cost-effective way.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Leadspace

NOVEMBER 16, 2015

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve ” As with the evolution of any new technology space, vendors have started to stake their claim on these terms to carve out their niche.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Directive Agency

APRIL 21, 2023

Then, with third-party directories, you can effectively capture high-intent traffic. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. For example, suppose a newer vendor has a sales-led motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Smarte

MAY 23, 2022

Marketing needs accurate and good quality data to engage and connect with prospects, and valid emails to run effective campaigns, while Sales are dependent on verified and accurate direct dials for outreach. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Marketing needs accurate and good quality data to engage and connect with prospects, and valid emails to run effective campaigns, while Sales are dependent on verified and accurate direct dials for outreach. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP.

Validation 52

Validation Eloqua API Deliverability 52

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Eloqua focused on making it easier to embed sharable links within conventional marketing assets.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. You will be able to work effectively and see the entire buyer journey from start to finish and everything in between, all from one interface.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

PathFactory

MAY 3, 2022

Whether the title is Chief Revenue Officer or VP of Revenue (or a related title), there’s a need to bring a ruthless focus on pipeline growth, revenue measurement, and GTM alignment which requires data from marketing, sales, and customer success to be effective. Product-led growth (PLG) has exploded. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. You will be able to work effectively and see the entire buyer journey from start to finish and everything in between, all from one interface.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

TrustRadius Marketing

DECEMBER 16, 2019

Organizations lack trained professionals to effectively use the tool. To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on).

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is known as an ‘emotional unsubscribe’—the recipient has effectively tuned out of the communication.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Marketing automation tools allow marketers to easily and effectively engage, track, nurture and manage all the leads at every stage of the funnel. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. So referencing something I read a week ago (or longer) is not likely to be effective. First, what is intent data? Obviously, there is intent.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Televerde

JUNE 12, 2018

It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored. GDPR is in full effect and so there is no time to waste.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

KoMarketing Associates

JANUARY 25, 2013

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Eloqua and CMO.com helped coordinate survey information. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Seed this on Newsvine.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

JUNE 14, 2013

Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Read the post.) No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Pricing: contact vendor. 7) Oracle Eloqua. Marketing can’t be automated.) Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

chiefmartech

APRIL 4, 2017

Whether you need to modify your existing toolset, acquire new technologies or a combination of both, you need to ensure all the platforms are integrated optimally to maximize the effectiveness of your martech stack. Many martec vendors promote that they have built-in integrations to one or more systems. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52