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Another Nail in the RSS Coffin

B2B Memes

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. But since I’m holding out for gen 2 of the iPad, the death of my RSS habit was strictly theoretical. By drawing its content from a Twitter feed, Paper.li

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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Social media strategy leaders: Tory Starr

Biznology

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely! EMPLOYEE TRAINING.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

With most companies reporting having one to five emails in production at any given time, that means a lot of time is spent just on email. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook.

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How B2B Marketers Benefit From Social Media?

Valasys

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. As referral traffic to a brand’s web page surges through social media, consequently, the number of leads for products will increase abruptly. LinkedIn is adept by experts and businesses. Organic Brand Reach.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. External content should be educational, relevant, helpful, and of high quality.