Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Bluetext

FEBRUARY 12, 2021

It’s all the buzz of celebrities, tech investors, and digital marketers. Many fail when their UX features can’t stand up to the mainstream social giants or are acquired only to be killed ( rest in peace video app Vine, which was bought by Twitter). Where should businesses focus their attention and become social pioneers?

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Obama: The Political Content Marketing Pioneer. His response: “Interesting.”

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. The reason for this shift? Hallelujah! 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 24, 2015

When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. You should be able to figure this out in your marketing software. To do research on your existing network, choose “People Connected to your Page.”

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

FEBRUARY 14, 2012

Let your business' personality shine through in your marketing and your customer communication. Solicit Feedback: Ask your customers for feedback -- on your products/services, your marketing content, their user experience, your customer service, etc. It's easier to love the people behind the business.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. The Fractl team did an impressive piece about understanding the networks of news syndication if you want to learn more.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look. Click To Tweet.

Generation 106

Generation Terms and Conditions Peer-to-peer Paid Search Agency 106

Paul Gillin

JANUARY 4, 2012

That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Even conventional research tools like mail surveys and focus groups still have their place, Paine argues, despite the fact that many people consider them to be passé.

Social Media 50

Social Media Media Peer-to-peer PR 50

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119