Brand familiarity drives social commerce
Martech
DECEMBER 10, 2021
Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. is forecast to reach over $56 billion in sales by 2023, $80 billion by 2025. A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Why we care.
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