Sat.Dec 04, 2021 - Fri.Dec 10, 2021

Remove a 80
article thumbnail

Brand familiarity drives social commerce

Martech

Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. is forecast to reach over $56 billion in sales by 2023, $80 billion by 2025. A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Why we care.

article thumbnail

4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Prioritize Video Content.

Practices 293
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Stats to Consider When Building a B2B Content Marketing Strategy

BOP Design

More than 80% of non-executive employees have a say in the purchasing process. Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan? Are you looking to revamp your existing B2B content marketing program ? Let’s take a look. Content is a conversion tool.

Stats 117
article thumbnail

Shoppers are right to worry about holiday supply chain problems

Martech

Almost 80% would like to know about potential delays before they make the purchase. A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. ” Too late to resolve problems. .”

article thumbnail

6sense Acquires Slintel, Targets Innovative Revenue Growth Capabilities

6sense

It is estimated that by 2025, 80% of all B2B buying will occur on digital channels. October 12, 2021 , David Pepin. Industry-leading account engagement platform 6sense appears to be in high-growth mode lately thanks to a number of strategic acquisitions. Related: Plannuh Executives Release Second Edition “The Next CMO” Guidebook.

article thumbnail

4 Reasons Your Business Should Be Consumer-Centric

Televerde

Do you want to explore the possibilities of transforming your company into a consumer-centric business? This guide will explain some of the many benefits your business could enjoy if you switch from product-focused to consumer-focused. This is a major decision that will affect every aspect of your company. Key Takeaways. Image Source .

article thumbnail

6sense Acquires Slintel to Provide the Most Comprehensive B2B Buyer Intelligence and AI-Powered Insights Available on the Market

6sense

It is estimated that by 2025, 80% of all B2B buying will occur on digital channels. Slintel’s differentiated approach to account insights combines hard to gather buyer insights, historical data, dozens of verified data sources, natural language processing, and human validation to produce a unique account intelligence layer.