Mon.Oct 17, 2011

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7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize?

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. Drives in a Nutshell. Driven: How Human Nature Shapes Our Choices  (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria. The drive to bond. The drive to learn. The drive to defend. Offer a solution.

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

It's All About Revenue

by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. He spoke succinctly, elegantly, and precisely. ”        < Tweet this!

Double Your Page Views by Adding an Image? Seriously

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New research from Skyword found that business-oriented web pages with images performed 91% better than those pages without images. Skyword examined the performance of tens of thousands of posts in performing the study, and was able to segment the value of images for business purposes (excluding entertainment, news and sports posts, among others). Next steps? Include images in all your blog posts.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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My Appearance as a Special Guest on HubspotTV

Fearless Competitor

I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.) Check out my “marketing take-away of the week” at the end. Post it in the comments please. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Filed under: Fearless Competitor.

Don’t be afraid of fake reviews

Biznology

Image via CrunchBase. Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. And, I am here to tell you that you are wrong. More on that magical power later.) Internet Marketing

What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. The Science of Calculating Your Marketing Budget. Yes, marketing can be scientific!

How To Make An Impact With Social Media (And Avoid Disaster)

Sazbean

Simply put, social media needs to be built into marketing and consumer engagement pushes, and has to be part of any successful company’s future plans. But to catch up and truly capitalize on the craze, you need a strategy. In a recent Smartblog on Social Media poll, more than 77 percent of respondents reported their companies don’t have any sort of formalized social media training process, while fewer than 20 percent said they did. Here are some ways to make sure you, and your workers, are smart about social media: 1. Familiarize employees with the basics. Obvious? News & Note

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Content Marketing: 7 Simple Steps to Get Started

Fearless Competitor

B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth  ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “ Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” ” Sound advice, I think. That’s how important content marketing really is. _. Jep Castelein. Contributing Blogger. Focus.

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked. The comScore 2010 U.S. Digital Year in Review tells us that 9 out of every 10 U.S.

Ten Tips for Virtual Press Conferences

PR Meets Marketing

On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event

The B2B Inbound State of Mind: Leverage Your LinkedIn Profile

B2B Ideas @ Work

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience that can become advocates to help share your message. LinkedIn has emerged as the must-have online professional presence and a key component for an inbound marketing initiative, especially for B2B marketers. Use your company keywords.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Choose Authentic Images for Your Website [Marketing Cast]

Hubspot

Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents —presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you choose the right images? These practices are widely used and, frankly, a little bit absurd. Don't Use Stock Photos to Represent You.

This is the week that was: A slice of the BlackBerry crumble

Earnest about B2B

There was a lot going on out there last week. Sadly up to a third of you may have missed many of the best articles as your smartphone became about as useful as a banana and you had to revert back to that strange machine sitting on your desk to check your emails and communicate with all and sundry. So whether you suffered BlackBerry Interruptus or not, here’s Earnest’s take on the top stories of the week in the world of B2B marketing… Brand damage of the week : One poor soul in Slough didn’t have a very good week at all as the great BlackBerry blackout swept the planet. WinBerry anyone?

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5 Steps to Ensure Your Business Blog Isn’t Boring

Hubspot

This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. She welcomes your comments via email to alvina.lopez@gmail.com. It seems that in the last few years, businesses have finally wizened up some. They’ve realized that simply having a website is just not enough. Need a better web presence? Get a blog. Problem solved.

The Telephone: Your Best Networking Tool

Sales Lead Dynamics

In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not. The telephone is arguably the most powerful weapon in your communications arsenal. But you need to know when to use the phone, when to use electronic communication, and when to use to use the two in combination. There’s a big difference.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

7 Ways to Integrate Search Engine and Email Marketing

Hubspot

In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing. Ways to Integrate Search Engine and Email Marketing. 1.

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The Telephone: Your Best Networking Tool

Sales Lead Dynamics

In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not. The telephone is arguably the most powerful weapon in your communications arsenal. But you need to know when to use the phone, when to use electronic communication, and when to use to use the two in combination. There’s a big difference.

It’s Fall – and Time to Spice Things Up for Your Inside Sales Team!

Sales Prospecting Perspectives

Last week on my way into work, I made my usual coffee stop at a nearby bakery. Just as I was about to place my typical order at the drive thru window, an ad on the menu caught my attention that read, “Try our new Pumpkin Spice Latte!” ” I was immediately intrigued, but a bit hesitant to actually make the switch from my daily order of a medium, hot, toasted almost coffee, skim milk, and one sugar. never stray from this coffee order, so the thought of trying something wild and new like a pumpkin spice latte really made me nervous. What if it was too sweet?

INFOGRAPHIC: Business vs. Consumer Behavior on Social Media

Client Bridge

Marketing to consumers is not the same as marketing to businesses, and that truth extends to social media. From Zoomerang, here's an infographic that compares social media use by and between consumers and small & medium businesses. View Original Article

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Sales Leadership: Zen & The Art of Golf

Your Sales Management Guru

Sales Leadership: Zen and Art of Golf  . One of my more popular blogs last winter was “Zen and Art of Snow Shoveling” based upon the famous book: Zen and Art of Motorcycle Maintenance and after yesterday I thought I might leverage that title one more time. Yesterday was a lovely fall day in the Smoky Mountains.  The sky was bright blue, no clouds, the leaves are changing into brilliant colors, the air was warm and I had a 1pm tee time. On the first hole I was somewhat nervous, but made a double bogey on a long par 5. My second shot hit the green, the first time I had ever done that!

5 Ways to Instantly Improve Marketing With Data

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Keep reading! 1. Referral Sites. Social Media. Traffic.

Japan Goes Inbound and Walmart Gets Local [Marketing Update]

Hubspot

Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Japan Does Inbound Marketing.

4 Ways to Leverage Conversion SEO for Ecommerce Marketing

Hubspot

If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue. The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that. 1. Identify revenue-generating keywords. Increase quality of visitors.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.