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GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 17, 2011  7 Ideas for Advanced Social Media Education For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize? | WORKFACE OCTOBER 17, 2011  Sales Leads Are Best Served Hot Leads: every sales person wants more of them and every marketing professional feels pressured to produce them. Not just any leads though. The good leads. The qualified ones. As Jack Lemmon would have put it, the Glengarry leads. According to recent research from MarketingSherpa , 78% of marketers place “generating high-quality leads” as their top priority. So, what makes a lead good? | LOOPFUSE OCTOBER 17, 2011  Marketing Automation Blueprint - The Ultimate "How To" Guide This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video. Tough call? Yes, but this is how I did it. Setting the scene. When I started at Opsview the sales team was very small. My challenge. | IT'S ALL ABOUT REVENUE OCTOBER 17, 2011 23 Design, Data Visualization and Presentation Quotes from Edward Tufte by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. He spoke succinctly, elegantly, and precisely. < Tweet this! < Tweet this! | | | | | | | |
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TOMORROW PEOPLE | MONDAY, OCTOBER 17, 2011 What is the Future of Business Marketing?
“There is no black magic to successfully attracting customers via the web.” ” Rand Fishkin, Founder, Seomoz. Ever wished you could pick the brains of the brightest and best in marketing and business? We just did - so you don’t have to. In our eGuide 30 Smart Quotes on the New Business Marketing we bring together insight and expertise from some of the greatest thinkers - and do-ers - in inbound marketing , business and new media. In our eGuide 30 Smart Quotes on the New Business Marketing you’ll find: Expert insights into the value of inbound marketing. MORE >> -
JUNTA 42 | MONDAY, OCTOBER 17, 2011  Double Your Page Views by Adding an Image? Seriously
New research from Skyword found that business-oriented web pages with images performed 91% better than those pages without images. Skyword examined the performance of tens of thousands of posts in performing the study, and was able to segment the value of images for business purposes (excluding entertainment, news and sports posts, among others). So, images don’t just make a little difference…they make a ton of difference. Of course, this should come as no surprise. In the magazine business, we had a saying that the cover of a magazine serves just one purpose…to be opened. MORE >> -
B2BMARKETINGSMARTS | MONDAY, OCTOBER 17, 2011 5 B2B marketing ideas you can implement (almost) instantly.
I’ve been delinquent in keeping up with my favorite blogs and staying up to date on today’s latest B2B marketing practices. Today I tried to catch up. All of the advice was very good — excellent, in fact — but it was also painful advice. That’s because, without exception, every post concerned big-picture B2B marketing [.] 5 B2B marketing ideas you can implement (almost) instantly. is a post from: B2BMarketingSmarts. MORE >> -
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011 The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales professionals are able to take advantage of valuable insight about prospects and peers, in turn developing a strong network that translates into increased productivity through resources, tips, advice and much more. By joining these groups, you will gain some incredible knowledge in the world of sales as well as discovering some of the top leaders in the industry. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. MORE >> -
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011  Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked. The comScore 2010 U.S. Digital Year in Review tells us that 9 out of every 10 U.S. Internet users now visit a social network each month, with the average visitor spending more than 4 hours monthly. No wonder, in 2011, U.S. marketers will spend $3.08 In 2011, Facebook has 500,000,000 active users. MORE >>
- Why Blogging Makes Sense for Small B2B Companies DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
- Tell Your Customers What They Should Worry About SALES CHALLENGER | MONDAY, OCTOBER 17, 2011
- Partnering: A Competitive Response to the Changing Agency Landscape FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 17, 2011
- Content Marketing: 7 Simple Steps to Get Started FEARLESS COMPETITOR | MONDAY, OCTOBER 17, 2011
- Ten Tips for Virtual Press Conferences PR MEETS MARKETING | MONDAY, OCTOBER 17, 2011
- Writing Compelling Content: What Drives Your Readers? WRITING ON THE WEB | MONDAY, OCTOBER 17, 2011
- What Do I Spend on My Marketing Budget? Part 1 B2B MARKETING TRACTION | MONDAY, OCTOBER 17, 2011
- 7 Ways to Integrate Search Engine and Email Marketing HUBSPOT | MONDAY, OCTOBER 17, 2011
- My Appearance as a Special Guest on HubspotTV FEARLESS COMPETITOR | MONDAY, OCTOBER 17, 2011
- 5 Ways to Instantly Improve Marketing With Data HUBSPOT | MONDAY, OCTOBER 17, 2011
- How To Make An Impact With Social Media (And Avoid Disaster) SAZBEAN | MONDAY, OCTOBER 17, 2011
- 5 Steps to Ensure Your Business Blog Isn’t Boring HUBSPOT | MONDAY, OCTOBER 17, 2011
- It’s Fall – and Time to Spice Things Up for Your Inside Sales Team! SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 17, 2011
- INFOGRAPHIC: Business vs. Consumer Behavior on Social Media CLIENT BRIDGE | MONDAY, OCTOBER 17, 2011
- Sales Leadership: Zen & The Art of Golf YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 17, 2011
- The Telephone: Your Best Networking Tool SALES LEAD DYNAMICS | MONDAY, OCTOBER 17, 2011
- 4 Ways to Leverage Conversion SEO for Ecommerce Marketing HUBSPOT | MONDAY, OCTOBER 17, 2011
- 3 Ways Tech Marketers Can Cut Through the Clutter MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 17, 2011
- Japan Goes Inbound and Walmart Gets Local [Marketing Update] HUBSPOT | MONDAY, OCTOBER 17, 2011
- The B2B Inbound State of Mind: Leverage Your LinkedIn Profile B2B IDEAS @ WORK | MONDAY, OCTOBER 17, 2011
- How to Choose Authentic Images for Your Website [Marketing Cast] HUBSPOT | MONDAY, OCTOBER 17, 2011
- Don’t be afraid of fake reviews BIZNOLOGY | MONDAY, OCTOBER 17, 2011
- The Telephone: Your Best Networking Tool SALES LEAD DYNAMICS | MONDAY, OCTOBER 17, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
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