The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow.
Convince & Convert
DECEMBER 15, 2023
Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.
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Sprout Social
DECEMBER 15, 2023
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.
Convince & Convert
DECEMBER 15, 2023
Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Top Rank Marketing
DECEMBER 15, 2023
B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation and nurturing, with 21 percent focused on early-stage awareness, according to newly-published survey data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
DECEMBER 15, 2023
Digital content reigns supreme these days, and consumers are particularly hungry for video and interactive content. Floik aims to be a comprehensive. The post Floik Review appeared first on The Daily Egg.
CMSWire
DECEMBER 15, 2023
As brands the world over are discovering, customer experience is everything when it comes to delivering tangible customer satisfaction. Continue reading.
Visitor Queue
DECEMBER 15, 2023
Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […] The post How to Use Big Data in B2B Marketing Strategies appeared first on Visitor Queue Blog | Identify Website Traffic.
CMSWire
DECEMBER 15, 2023
It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
DECEMBER 15, 2023
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
CMSWire
DECEMBER 15, 2023
As data becomes make or break for most organizations, the lesser-known job of data strategist is starting to get the recognition it deserves. Continue reading.
Navigate the Channel
DECEMBER 15, 2023
In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy.
Champion Communications
DECEMBER 15, 2023
As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. As we approach 2024, anticipating the trends that will shape our industry is key. In this blog, we explore the opportunities that lie ahead for PR professionals.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Drew Neisser
DECEMBER 15, 2023
How do you CMO at a B2B org that’s never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad , Slalom ’s first-ever CMO (and it’s not her first rodeo either, she was also inaugural CMO at Russell Reynolds). Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth.
B2BMarketing.net
DECEMBER 15, 2023
In this week’s episode, David Rowlands, Head of Content, B2B Marketing sat down with Michelle McCann, CMO, EG to discuss how to build and retain high performing marketing teams. They talk about everything from what makes a good CMO to how to work with your CEO; plus, you’ll hear the key to unlocking your team’s potential. They also talk about how to use radical candor when it comes to feedback and delve into why creating realistic targets is so essential in B2B.
Inbox Insight
DECEMBER 15, 2023
Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Performance metrics help to accurately measure the effectiveness of your campaigns, enabling you to make data-driven decisions and optimize your B2B marketing strategies accordingly. Tracking the right combination of metrics is vital in providing you with the relevant insights required to assess how well your campaign is delivering
Fount Media
DECEMBER 15, 2023
Technology user email lists offer a competitive edge in an increasingly competitive business landscape. It has become an indispensable tool for businesses, especially in an era where digital marketing and targeted outreach play a pivotal role in a company’s success. These lists, comprising email addresses of individuals or organizations using The post Top 10 Technology Users Email List Vendors in the USA appeared first on Business Mailing Lists | Technology User List | Email Marketing Comp
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Leading Results Rambings
DECEMBER 15, 2023
The ability to effectively listen and engage with your audience can make all the difference between success and obscurity. At Luna Creative Marketing, we understand the significance of social media as a two-way communication channel. In this chapter, we delve into the importance of social listening and reputation management, and why choosing Luna Creative Marketing can elevate your brand's online presence.
Valasys
DECEMBER 15, 2023
The digital marketing landscape is a swirling vortex of trends, platforms, and promises. But amidst the noise, a new wave is rising, promising not just a ripple, but a complete overhaul: blockchain marketing. This isn’t just another buzzword. Blockchain, the technology behind cryptocurrencies like Bitcoin, is poised to fundamentally reshape how brands connect with consumers.
Brandwatch Marketing
DECEMBER 15, 2023
There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.
Martech
DECEMBER 15, 2023
Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandwatch Marketing
DECEMBER 15, 2023
There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.
Litmus
DECEMBER 15, 2023
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketin
EveryoneSocial
DECEMBER 15, 2023
I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media in 2024. Sandrine Zechbauer, Khoros’ senior director of global demand generation, and I had an interesting chat about the need for companies to do this and the key ways to accomplish this. Check out some of the highlights in the transcript below.
Optinmonster
DECEMBER 15, 2023
Email marketing, like other digital marketing channels, has its own unique terminology. While many of these terms are self-explanatory, it’s still important to define each email marketing term clearly. This will ensure that you have a solid understanding of the basic terms, which will help you as you learn more with our comprehensive Guide to Email Marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
DECEMBER 15, 2023
Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring data silos in marketing. Part one focuses on: Significance, effect and root cause of data silos. Breaking down silos with processes and tools. Beginning the integration journey.
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