Customer Experience Matrix
FEBRUARY 6, 2014
'The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.
KoMarketing Associates
FEBRUARY 6, 2014
'Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
FEBRUARY 6, 2014
'Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers, email addresses or page views as your next closest enemy, are you really at a digital marketing advantage ? Creativity in marketing is often the thing that sets businesses apart. While breaking away from traditional advertising pursuits is certainly necessary for business success, marketers should be wary of promotional equivalents
ANNUITAS
FEBRUARY 6, 2014
'When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. However, there are other metrics that matter, especially when it comes to making sure that your nurture emails are hitting the Inbox. Not sure what to measure? A great source for understanding email metrics is the Silverpop 2013 Email Marketing Metrics Benchmark Study as marketers should pay attention to key engagement metrics that show activity and conversion, as
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Crimson Marketing
FEBRUARY 6, 2014
'Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 6, 2014
'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.
Convince & Convert
FEBRUARY 6, 2014
'Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly varied month, with guests from Weight Watchers , the popular weight loss company; FreezerBurns , an innovative frozen food review site; Songza , a music-streaming application; and our 1
SugarCRM
FEBRUARY 6, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
FEBRUARY 6, 2014
'Check out our latest video blog post above where we discuss the three major differences between high growth and average growth professional services firms that we've found from our research. For more on creating a high growth professional services firm, download a free copy of our book Spiraling Up. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 6, 2014
'In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. From Cards Against Humanity, to Pebble smartwatches, to a human-powered helicopter, Kickstarter changed the world and lives of hundreds of thousands of small business owners and entrepreneurs through its crowdfunding platform.
Vidyard
FEBRUARY 6, 2014
For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Don’t believe me? Take a look at yours. Mine tempted me with a collage of photos, and the not-so-subtle reminder that I’ve been on Facebook for over 8 years now: I was skeptical when I clicked play, but I was almost in tears by the end of it.
Hubspot
FEBRUARY 6, 2014
'Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Given the not-so-great attention this move received, we figured this post should serve as a reminder of the risks involved with using third-party lists.
SnapApp
FEBRUARY 6, 2014
Facebook Integration of SnapApp. We hope you enjoyed learning about SnapApp Promotion Best Practices as much we enjoyed discussing it with you. To ensure that you have all the information you need to make your Facebook integration of SnapApp successful, we want to highlight a few important tips. We think Facebook is a great way to involve your users.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
FEBRUARY 6, 2014
'There''s no question there''s been a fundamental shift in the way consumers make important purchasing decisions in the past decade. The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. While this shift in behavior has been a huge boost for small businesses looking to get in on market share, the result for larger businesses is a bit more ominous: They can no longer rely on th
Hubspot
FEBRUARY 6, 2014
'When you think of BuzzFeed, a few things probably come to mind. Cats. Memes. Quizzes that''ll tell you which celebrity you''re most like. Videos that make you tear up awkwardly at work. Basically, you picture any and all viral content. You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever.
Expert insights. Personalized for you.
216 
Let's personalize your content