Fri.Nov 30, 2012

Trending Sources

13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics.

Your Business Should Embrace MOOCs - #MarketingTechMin

Synecore

Is the Internet changing the future of higher education? Bill Gates thinks so. Recently, the Bill and Melinda Gates Foundation joined a number of leading universities by investing in Massively Open Online Courses, or MOOCs, a new initiative to provide free Internet-based education to the masses.

10 Businesses We Admire for Brilliant Global Marketing

Hubspot

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook.

Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012

Sales Prospecting Perspectives

We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. But before we get into that, I wanted to share with our readers a great post I found this week from a great source for anyone in sales, Sales Benchmark Index. On their blog, Sales Force Effectiveness Blog, they posted a great article entitled Why Your Inside Sales Reps Don't Last.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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INFOGRAPHIC: Digital Marketing Explained

Client Bridge

From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article

[Video] The 3 Best Sales Questions to Beat Status Quo

Jill Konrath's Fresh Sales Strategies Blog

What questions do I recommend salespeople ask? Truthfully, that depends on where your prospect is in the decision process. But let's assume today that your prospect isn't thrilled with the status quo, but hasn't yet decided if it's worth the extra work to change.

Do You Know the #1 Rule of Healthcare Content Marketing?

Fathom

Before developing any content for your healthcare company, what is the one need-to-know piece of information you should have? Is it how many pieces of content to create? What your content delivery venue will be?

Rules 17

Influencers in B2B Marketing: Building Your Brand

B2B Ideas @ Work

For anyone who was unable to attend MLT Creative’s Revolutionary and Remarkable event recently, Ideas on Influence, I wanted to write a quick blog post to let you know what you missed. The event. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Zig Ziglar's Enduring Lessons

Manhattan Marketing Maven

I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers; most of whom are full of it. But the sales and marketing world lost a giant this week with the passing of Zig Ziglar , one of the best and pioneering sales motivators. 

Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates

Modern B2B Marketing

by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines.

Content Marketers Must Read Book of the Week!

Connect the Docs

Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. Author: Jon Wuebben. Blog Twitter Facebook. In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts.

Capturing Your Buyer’s Imagination

Buyer Insights

A sales person can provide the buyer with all the information in the world, but if the buyer can’t imagine the seller’s solution in their business there will be no sale. Capturing the buyer’s imagination is an important part of winning the sale.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Why Quality Content Matters

Agile B2B Copywriter

Tweet Today's post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves.

Who’s on Your “A” Team?

Sales Lead Dynamics

Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. They were heroes for hire, looking out for their teammates and their clients.

CPA 2

Week in Review - Nov 30th

Savvy B2B Marketing

Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity.

Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms

Sazbean

There are four steps involved in launching an affiliate program. They are: (a) evaluating potential affiliate networks and tracking platforms, (b) implementing and testing the tracking code, (c) developing your creative inventory, and (d) promoting your newly launched program. I’ll review the first two steps in this article. As a merchant launching a new affiliate program, you should be able to complete these two steps in a month or so.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The First Step to Making a Sale

Sales Intelligence View

Life as a salesperson would be great if all our prospects came from warm referrals. However, most of us don’t have large enough networks to rely entirely on referrals. That leaves us, at one point or another, with a list of names and a phone.

8 ways to come up with great last minute content

Integrated B2B

“If you want to be interesting be interested.” ” Well, sorry to start of a post like that but there is a good deal of truth in that saying and if you’re business is content marketing or depends on your blogging activities you’d do good to keep it in mind.