Fri.Nov 30, 2012

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13 Hilarious Examples of Truly Awful Stock Photography


Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right? just keep clicking. Meeting.

Your Business Should Embrace MOOCs - #MarketingTechMin


Is the Internet changing the future of higher education? Bill Gates thinks so. Recently, the Bill and Melinda Gates Foundation joined a number of leading universities by investing in Massively Open Online Courses, or MOOCs, a new initiative to provide free Internet-based education to the masses.

10 Businesses We Admire for Brilliant Global Marketing


Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook. No longer is global reach reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened social media and community managers. Airbnb is the Craigslist of apartment rentals.

Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012

Sales Prospecting Perspectives

We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. But before we get into that, I wanted to share with our readers a great post I found this week from a great source for anyone in sales, Sales Benchmark Index. On their blog, Sales Force Effectiveness Blog, they posted a great article entitled Why Your Inside Sales Reps Don't Last. The top three reasons they highlighted for why inside sales reps leave were: Conflicts with Management (or management style), Compensation, and Personal Growth and Fulfillment. Now, on to this week's recap.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

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INFOGRAPHIC: Digital Marketing Explained

Client Bridge

From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article

[Video] The 3 Best Sales Questions to Beat Status Quo

Jill Konrath's Fresh Sales Strategies Blog

What questions do I recommend salespeople ask? Truthfully, that depends on where your prospect is in the decision process. But let's assume today that your prospect isn't thrilled with the status quo, but hasn't yet decided if it's worth the extra work to change. And, I'm saying that because over 90% of your prospect feel that way. So what do you ask? Find out about the issues.

Do You Know the #1 Rule of Healthcare Content Marketing?


Before developing any content for your healthcare company, what is the one need-to-know piece of information you should have? Is it how many pieces of content to create? What your content delivery venue will be? The number one rule … Continue reading → The post Do You Know the #1 Rule of Healthcare Content Marketing? appeared first on Fathom.

Influencers in B2B Marketing: Building Your Brand

B2B Ideas @ Work

For anyone who was unable to attend MLT Creative’s Revolutionary and Remarkable event recently, Ideas on Influence, I wanted to write a quick blog post to let you know what you missed. The event. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

B2B Marketing Trends for 2016

Zig Ziglar's Enduring Lessons

Manhattan Marketing Maven

I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers; most of whom are full of it. But the sales and marketing world lost a giant this week with the passing of Zig Ziglar , one of the best and pioneering sales motivators.  He was a humble guy who had an incredible way with people and the ability to size up his audience and tell a story like no one else.   Unlike other speakers, you could remember what Zig said the next day. In a word of blowhards and phonies, Zig was the genuine article. I’ll miss him. 

Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates

Modern B2B Marketing

by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Watch the video to learn: About the early days of social at Salesforce, and how they created  their epic social media command center. Check out the video to hear more of Nelson’s wisdom!

B2B 8

Content Marketers Must Read Book of the Week!

Connect the Docs

Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. Author: Jon Wuebben. Blog Twitter Facebook. In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development.

Capturing Your Buyer’s Imagination

Buyer Insights

A sales person can provide the buyer with all the information in the world, but if the buyer can’t imagine the seller’s solution in their business there will be no sale. Capturing the buyer’s imagination is an important part of winning the sale. We traditionally associate imagination with poets, writers and artists, yet it plays [.].

The B2B Demand Gen Marketing Playbook

Why Quality Content Matters

Agile B2B Copywriter

Tweet Today's  post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. One thing is consistent, however – quality of content is vital. Adding quality content is another. Blogs. Articles.

Who’s on Your “A” Team?

Sales Lead Dynamics

Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. They were heroes for hire, looking out for their teammates and their clients. You need an A-Team to look out for you, too. Your A-Team members are your best referral sources. And don’t worry.


Week in Review - Nov 30th

Savvy B2B Marketing

Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. believe all six Savvy Sisters are accounted for post Black Friday and Cyber Monday, and - though we haven't got much shopping done yet - we've all still been happily consuming our share of blog posts from around the B2B blogosphere and beyond.

Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms


There are four steps involved in launching an affiliate program.  They are: (a) evaluating potential affiliate networks and tracking platforms, (b) implementing and testing the tracking code, (c) developing your creative inventory, and (d) promoting your newly launched program.  I’ll review the first two steps in this article.  As a merchant launching a new affiliate program, you should be able to complete these two steps in a month or so. That will leave the final two steps, which I will cover in next month’s installment. News & Notes

B2B Marketing Trends for 2016

The First Step to Making a Sale

Sales Intelligence View

Life as a salesperson would be great if all our prospects came from warm referrals. However, most of us don’t have large enough networks to rely entirely on referrals. That leaves us, at one point or another, with a list of names and a phone. So if we have to make a cold call, what can we do to make it better? Before a cold call. First things first: know your prospects. Know the company. Sales 2.0

8 ways to come up with great last minute content

Integrated B2B

“If you want to be interesting be interested.” ” Well, sorry to start of a post like that but there is a good deal of truth in that saying and if you’re business is content marketing or depends on your blogging activities you’d do good to keep it in mind. Very hard. This is where the interested part comes in. Show your content creation the interest it deserves too. Listen.