Convince & Convert
DECEMBER 28, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media.
Biznology
DECEMBER 28, 2015
These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business efficiency. Implement Chrome Extensions. If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you d
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Cintell
DECEMBER 28, 2015
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.
Convince & Convert
DECEMBER 28, 2015
Editor’s Note : This post is one of Convince & Convert’s Top 10 Posts of 2015. Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Mark Schaefer says that writing content is the starting line, not the finish line!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Lattice
DECEMBER 28, 2015
With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
DECEMBER 28, 2015
Author: Mike Tomita “Kids today are lazy and entitled. Technology is ruining our lives. Advertising is out of control. Get off my lawn!”. Every generation shares the same fears and uncertainty about the future that the previous generation once had. We may not see it at first, but there’s really no escaping the fact. It’s a realization we don’t like to face because it means we’ve crossed a line.
Hubspot
DECEMBER 28, 2015
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why?
KEO Marketing
DECEMBER 28, 2015
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. To optimize the impact of your next white paper, you need to address a topic that engages your audience.
Marketing Insider Group
DECEMBER 28, 2015
It’s that time of the year again! Last year I shared with you my favorite SlideShares, marketing events, articles and videos. Thanks to readers like you, these articles continue to be some of my most popular posts of all time! And check out my list of the Best Marketing Conferences of 2016. One of my […]. The post Check Out The 20 Best Slideshare Presentations of 2015 appeared first on Marketing Insider Group.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 28, 2015
The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns.
i-Scoop
DECEMBER 28, 2015
We have been living in the information age for decades now. However, since a few years something has changed. While the information age used has been looked upon as the post-industrial economic reality brought upon as by digitization and the computerization of information and with the advent of a connected knowledge economy, a new stage […].
Sales Engine
DECEMBER 28, 2015
You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. But never mind what the facts say, you're still having a hard time getting buy-in. Here are 4 strategies you can use to get your content marketing budget approved in 2016. Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the f
i-Scoop
DECEMBER 28, 2015
Every organization, including yours, is living in an age of digital business transformation. To thrive, innovate, be productive and keep everyone – from customer to employee and beyond – happy, easy, user-friendly and ubiquitous access to the right data and information is key. Are you ready? Many organizations think they are. But then: why is […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeanData
DECEMBER 28, 2015
The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
Hubspot
DECEMBER 28, 2015
"Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with. And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. Turns out, the data was lacking.
LeanData
DECEMBER 28, 2015
Demonstrating the impact of marketing on business has always been an inexact science. It’s more or less an educated guess. Or you might even say that it requires a leap of faith. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams.
Content Standard
DECEMBER 28, 2015
Many brands in 2015 saw video marketing ROI that exceeded results from their text-based content. Yet many more brands are still struggling to know how that ROI should be measured, according to an infographic from HubSpot. Fifty-two percent of global marketers consider video to be the form of online content with the greatest ROI, a significant revelation among the industry.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
DECEMBER 28, 2015
The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
LeanData
DECEMBER 28, 2015
Demonstrating the impact of marketing on business has always been an inexact science. It’s more or less an educated guess. Or you might even say that it requires a leap of faith. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams.
LeanData
DECEMBER 28, 2015
Demonstrating the impact of marketing on business has always been an inexact science. It’s more or less an educated guess. Or you might even say that it requires a leap of faith. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams.
LeanData
DECEMBER 28, 2015
Demonstrating the impact of marketing on business has always been an inexact science. It’s more or less an educated guess. Or you might even say that it requires a leap of faith. Consider that a recent LeanData survey found that a remarkable 39 percent of marketers do not trust the pipeline and revenue attribution numbers that they report to their executive teams.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
DECEMBER 28, 2015
The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
LeanData
DECEMBER 28, 2015
The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
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