SendX

NOVEMBER 23, 2023

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.

302

302

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

Ahrefs

NOVEMBER 23, 2023

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.

Generation 110

Generation Content Traffic Process 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Square 2 Marketing

NOVEMBER 23, 2023

Today is Thanksgiving, and it’s one of my favorite holidays – not because of family, food or shopping on Black Friday, but because it always reminds me of how much is necessary to make the experience amazing and how closely this aligns with getting your marketing to generate leads. Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression.

Planning 100

Planning Marketing & Strategy Impressions Creativity 100

Visitor Queue

NOVEMBER 23, 2023

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […] The post What is the Average Cost Per Lead for Different Marketing Channels in 2024?

Cost per Lead 82

Cost per Lead Cost Advertising Channels Leads 82

Top Rank Marketing

NOVEMBER 23, 2023

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. With gratitude, we think of clients so dear, Whose visions and goals, we’ve helped steer. Together we’ve charted digital seas, Elevating brands with graceful ease.

Paid Search Agency 82

Paid Search Agency Advertising Agencies Work Management Marketing Management 82

Conversica

NOVEMBER 23, 2023

The post AI in 2024: What’s Next in Artificial Intelligence appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Ethics 85

Ethics Generation 85

B2B Digital Marketer

NOVEMBER 23, 2023

Crafting content for real people. Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Referral Rock

NOVEMBER 23, 2023

Warm Intro - By Referral Rock Want to keep track of the warm intros you make for business? Track the introductions. recommendations, and referrals you give. All for free, no registration required. It’s as easy as cc’ing log@warmintro.com to any email you send where you’re including both parties.

Business 40

Business Tools 40

Scoop.it

NOVEMBER 23, 2023

Thanks to technology, information today is abundant, and your audience’s attention spans are fleeting. Sadly, it means it’s no longer enough to pump out tons of content relevant to your niche. No matter what, your content must resonate with the audience to keep them engaged. As the volume of online content continues to explode, consumers are overwhelmed by choices.

Curation 76

Curation Content Marketing Content Marketing & Strategy 76

Referral Rock

NOVEMBER 23, 2023

Want to keep track of the warm intros you make for business?

Business 40

Business Tools 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Single Grain

NOVEMBER 23, 2023

It can be tedious for the average SMB to keep up with the fast-paced business world. So if you’re struggling to be agile, know that AI is an option – specifically, ChatGPT. Most people think ChatGPT is only a writing tool, but ChatGPT offers a scalable and efficient way to automate various business tasks. It can help with many sales and marketing tactics to streamline these operations.

Marketing AI 52

Marketing AI Business Sales Qualified Leads Lead Scoring 52

Bannersnack

NOVEMBER 23, 2023

10 minutes read Animated HTML5 banners are all around the web. If you pull up an article on a news website like The Washington Post, you will probably come across at least five such banners. And that’s just from counting the HTML5 display ads. More and more advertisers are using them to engage online audiences. That’s because they blend technology and creativity perfectly, providing smooth and even responsive user experiences.

Banners 59

Banners Display Advertisements Advertising 59