ViewPoint

APRIL 23, 2013

'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities.

Process 192

Process Work Management Marketing Management B2B Thought Leadership 192

Marketing Insider Group

APRIL 23, 2013

'Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub.

Top of Funnel 187

Top of Funnel Ad Building Content Curation 187

KoMarketing Associates

APRIL 23, 2013

'A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements.

Paid Search Agency 184

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 184

The Point

APRIL 23, 2013

'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

Email Campaigns 183

Email Campaigns Campaigns Copywriting Demand Generation 183

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Digital B2B Marketing

APRIL 23, 2013

'Picture an old town. There is a town square, a general store, a watering hole or two in the town center and homes scattered beyond. People know each other. More than that, they rely on each other. They gather together in large groups in the town center and in small groups in outlying homes. Now a new family moves to town. They build a specialty store at one end of main street with an apartment above.

Communities 144

Communities Ad Building Twitter Trends 144

ANNUITAS

APRIL 23, 2013

'I have a new hobby. I have a new hobby because the old ones weren’t working for me anymore.

Demand Generation 125

Demand Generation Demand B2B Marketing B2B 125

MLT Creative

APRIL 23, 2013

'These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

B2B Marketing 72

B2B Marketing SEM B2B Video Marketing 72

Hubspot

APRIL 23, 2013

'Aaah. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user''s News Feed?

Facebook 61

Facebook Social Networks Display Network Marketing 61

EMagine B2B Blog

APRIL 23, 2013

'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Tole Keshin VP of Marketing , 3Play Media. “eMagine designed and implemented the 3Play Media website in WordPress.

Work Management 50

Work Management Marketing Management Creativity Design 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 23, 2013

'If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices. These updates are accessible starting today via mobile browsers and on the Facebook iOS app, with the changes coming soon to the Facebook Android app.

Facebook 61

Facebook Design Business Mobile Marketing 61

JotForm

APRIL 23, 2013

iContact is a great email and social marketing service for web sites. Today, we are excited to announce our integration with iContact. You can now setup your forms to send your responses to iContact automatically. Integrating your forms with your iContact account is pretty easy. Open your form.

Email Marketing 48

Email Marketing Tools Marketing Social Marketing 48

Brandfolder

APRIL 23, 2013

Finding out how people view your brand used to be an expensive, timely undertaking. Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people.

Brand Identity 40

Brand Identity Branding Tips Focus Group 40

E-Spirit

APRIL 23, 2013

Like raising a child, implementing a CMS solution takes a village. In the world of content management systems, that village includes media agencies, integration partners, technology partners, hosting partners and resellers – all of whom must work together to achieve success for each other and for our mutual customers. The starting point for any Web project, be it a corporate website, intranet or extranet is, of course, the CMS itself.

Work Management 40

Work Management Ad Agencies Course Marketing Websites 40

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Convince & Convert

APRIL 23, 2013

'Recently, we discussed ways to use a call-to-action with videos , but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to. A key performance indicator is a tool you use to measure and decide the relative success of your video.

Video Marketing 153

Video Marketing Planning Marketing Analytics Tools Youtube 153

Webbiquity

APRIL 23, 2013

'Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

Top of Funnel 219

Top of Funnel Paid Content Copywriting Content Marketing 219

Hubspot

APRIL 23, 2013

'I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing made sense, and wouldn''t be that hard to come by. Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay.

Work Management 56

Work Management Paid Search Agency Marketing Management Advertising Agencies 56

Biznology

APRIL 23, 2013

'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

Blogger 174

Blogger Outreach Social Media PR 174

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning