Heinz Marketing

JULY 9, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I wanted to highlight two additional free apps that have helped us along on our email optimization journey. I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal.

Optimization 88

Optimization Tools Deliverability CAN-SPAM 88

Ahrefs

JULY 9, 2023

I was trying to see the impact on rankings and traffic that the removal of content would have.

Traffic 107

Traffic Google Content Studies 107

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Even after all the years of social swirling around us, the initial creation of a social program can remain daunting and may seem like “just one more thing” to a communication team (or a one-person show) already strapped for

Ad Building 65

Ad Building Tips Content Social Media 65

Fount Media

JULY 9, 2023

Keeping client records current and correct is essential in today’s data-driven business landscape. With accurate customer data, firms can customize their marketing strategies, improve their customers’ experiences, and make smarter business decisions. It might be challenging to manage client data and verify its accuracy. This blog article will discuss efficient The post Strategies to Ensure Your Customer Data Remain Up to Date!

Marketing & Strategy 52

Marketing & Strategy Efficiency Email Marketing Marketing Strategy 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Navigate the Channel

JULY 9, 2023

We’re no John Mueller, but we know a few things about why some sites rank and others tank. (Not, of course, because of rhyming humor.) If you’ve spent hours trying to understand Google’s rankings, we are impressed. If you don’t want to spend hours trying to understand Google’s rankings, or you only need to be peripherally aware of website standings, read our quick list of seven reasons websites rank.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

B2B Technologies

JULY 9, 2023

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of B2B Technologies, a pioneering organization renowned for creating new ways of doing business using the internet and specializing in the integration of cloud operations. This strategic acquisition adds to the broad spectrum of services and solutions available to clients while solidifying BlueAlly’s market standing.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) The State of B2B Marketing Budgets (2023 Edition) by Integrate and Demand Metric Source: Integrate and Demand Metric An online survey of B2B marketers with 547 qualified responses 53% of the respondents were affiliated with "Mostly B2B" companies - 47% with "Both B2C and B2B" companies 56% of the

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52