markempa

NOVEMBER 18, 2013

'Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Social: social network updates.

Deliverability 238

Deliverability Enterprise Management Classified Ads B2B 238

Biznology

NOVEMBER 18, 2013

'(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers.

Effectiveness 154

Effectiveness Work Management Marketing Management Peer-to-peer 154

Marketing Craftmanship

NOVEMBER 18, 2013

'In his keynote address two years ago at the Institute for Public Relations (IPR) 50 th Annual Distinguished Lecture and Awards Dinner, Richard Edelman – President & CEO of the world’s largest independent public relations firm – echoed the PR profession’s long-standing goal: “…to elevate public relations as a management discipline that sits as a full partner aside finance, operations, legal, marketing and strategic leaders in the C-Suite.”.

Public Relations 153

Public Relations Work Management PR Ethics 153

ANNUITAS

NOVEMBER 18, 2013

'The most important metric is ROI based on opportunities created and closed deals.

Demand Generation 180

Demand Generation Ad Building Marketing & Strategy Demand 180

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Crimson Marketing

NOVEMBER 18, 2013

'1. Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. Understand their buyer journey so you can provide the content they need to help them make informed decisions. 2. Hire a managing editor. Your content marketing department needs its own management system.

Top of Funnel 122

Top of Funnel Content Marketing Work Management Paid Search Agency 122

Hinge Marketing

NOVEMBER 18, 2013

'Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you going to sponsor? How much discretionary networking budget were you going to allocate to each partner? For the adventitious, you might try putting on an educational event or dabble in some space advertising.

Planning 84

Planning Marketing Management Marketing Plans Service 84

LeadSquared

NOVEMBER 18, 2013

Like Facebook, Twitter, LinkedIn and all the other major sites, it is imperative and highly beneficial that you create a Google plus page for your business. More specifically, if your business caters to a local audience, then it’s probably a good idea to create a Google plus local page for your local business. In this post, I will take you through the steps involved, so you can create a page of your own.

Google 52

Google Terms and Conditions Business Tagging 52

Integrated B2B

NOVEMBER 18, 2013

'With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well. With the right strategy, the right tactics, and the right best practices, your business can turn every trade show into a lucrative sales opportunity using social media marketing.

Trade Show 46

Trade Show Social Media Practices Media 46

LeadSquared

NOVEMBER 18, 2013

In a hurry? Download our quick Google+ Guide for Marketers now! Download Google+ Guide. With over 100 million active users visiting the site per month (including Google Talk or Hangouts) , Google Plus has become an important contributing factor in making your content or website rank higher on Google search result (though not directly). So, if you work hard on promoting your website/blog & taking it to the top of Google SERP, don’t miss out on adding the Google+ page or profile badge to

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Google Paid Search Agency 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

i-Scoop

NOVEMBER 18, 2013

'Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That’s a huge challenge. Any solid content marketing strategy involves several departments and that’s where the troubles often start. When was the last time your marketing team ever engaged everyone in the company?

Buy 20

Buy Marketing & Strategy Marketing Strategy Planning 20