KoMarketing Associates

AUGUST 19, 2013

'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensio

Demand Generation Agencies 200

Demand Generation Agencies B2B Marketing Google Work Management 200

Crimson Marketing

AUGUST 19, 2013

'Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) isn’t enough in the modern competitive landscape.

Marketing Management 173

Marketing Management Planning Paid Search Agency Mobile Advertising 173

Biznology

AUGUST 19, 2013

'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 85% report an intent to raise thei

Marketing Websites 156

Marketing Websites Mobile Advertising Mobile Marketing Work Management 156

B2B Marketing Traction

AUGUST 19, 2013

'Photo from Flickr - Some rights reserved by Horia Varlan. Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) only use images for which the author has provided express use permission and 2.) to provide proper attribution with the use. When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner.

Copyright 102

Copyright Eye-Tracking Display Blogger 102

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

AUGUST 19, 2013

'Hinge is releasing a comprehensive new guide to social media for professional services firms. Here’s why it’s important to your success. Once upon a time, not so long ago, professional services marketing was all about networking. How many clients and referral sources can you develop a personal relationship with? Personal relationships, reputation and referrals are still important.

Social Media 64

Social Media Marketing Management Social Marketing Service 64

LeadSquared

AUGUST 19, 2013

“A picture is worth a thousand words.” – Frederick R. Barnard, New York based Advertiser. When you visit a landing page of an E-Commerce website, what is it that catches your eyes first? Is it a long description of the product or the image that describes it? Yes, it is the image and that’s precisely why Mr Barnard declared that “A picture is worth a thousand words” The right kind of landing page images can drive sales because they resonate better and much quic

Landing Pages 52

Landing Pages Conversion High Quality Lead Act-On 52

Hubspot

AUGUST 19, 2013

'There are many challenges that a social media manager has to face head on in today''s world. Not only do you need to educate, respond, monitor, and engage your followers, but there''s also often an expectation that you will be switched on 24/7. That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager.

Social Media 55

Social Media Work Management Social Marketing Media 55

SnapApp

AUGUST 19, 2013

Are you a new SnapApp customer or a veteran looking to advance your SnapApp platform skills? Either way, you’ll walk away from our webinar knowing how to better style your apps and present your engagements to maximize conversions. Tips to Style & Present Interactive Content. During the 30 minute session led by Alison Mainka, Senior Account Manager, you’ll: Explore the advance Q&A tool.

Webinar Metrics 48

Webinar Metrics Conversion Content Lead Generation 48

Hubspot

AUGUST 19, 2013

'In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!". In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in.

Lead Scoring 54

Lead Scoring Lead Ranking Cost Per Click PPC 54

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

markempa

AUGUST 19, 2013

'Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. This post grew out of one of those talks. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

Blast Campaigns 228

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 228

Adobe Experience Cloud Blog

AUGUST 19, 2013

'Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving.

Opt-in 105

Opt-in Email Marketing Opt-out CAN-SPAM 105

Webbiquity

AUGUST 19, 2013

'Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. Although there is some dispute over the exact figures, at least a quarter and possibly closer to half of all searches have local intent. But even if your business is b2b-oriented or global, optimizing for local search makes sense. It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about y

SEO 198

SEO Link Building Domain Tactics 198

Hubspot

AUGUST 19, 2013

'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. And that''s because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

Template 58

Template Social Media Media Content 58

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media